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Should Artist Branding And Digital Marketing Be Part Of Music...

As musicians become entrepreneurs, experts call for balancing musical training with branding and digital marketing skills

Industry experts on festive music campaigns and year-round artist opportunities

Sukhbir Singh and Shibani Kashyap on intimate gigs as a growth avenue for indie artists

Vidhi Shah, Director – Marketing, Zee Music, on turning festive music marketing into sales

Industry voices discuss how regional artists can turn audience loyalty into sustainable revenue beyond streaming

As AI reshapes music education, can it help students find their own creative voice

Independent artists face the challenge of turning India’s growing consumption into sustainable revenue

Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities

Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference

Sumedhas Rajgopal, Head of the Independent Artist Collective at UMG India, talks about building year-round brand associations with regional music

Industry experts say music education must balance digital learning with practical training

Rakesh Nigam, CEO, IPRS, talks about why music licensing matters for creators and businesses

Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable

Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall

Industry experts weigh in on India’s crowded concert calendar and the need to expand the paying audience