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Major Labels Vs. Indies: Who’s Really Winning In India?
We at Warner support that duality—because we know today’s artist is not just a voice; they’re a brand, a CEO,....
May 01, 2025
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Why Musicians Are Turning To Podcasts For Marketing And Deeper...
In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
April 25, 2025
How Indian Artists Can Manage Music Rights And Royalties In...
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
April 21, 2025
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How Music Branding Is Reinventing The Sonic Identity Of India’s...
The future of music branding isn’t about the catchiest jingle—it’s about sounding like something the audience already loves.
April 16, 2025
Why The Smartest Brands Are Thinking In Sound, Not Slogans
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
April 14, 2025
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Can AI Empower Indie Artists Without Replacing Creativity?
Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....
April 03, 2025
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Is Music Still Just An Art Form, Or Has It...
Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
April 01, 2025
Ultra, Lolla And The Local Dilemma: What’s Next For Indian...
The recent success of global behemoths like Lollapalooza and Ultra Music Festival in India is more than just a spectacle....
March 28, 2025
The Power Of Influencer Marketing In The Music Business
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
March 27, 2025
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Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future...
An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
March 26, 2025
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"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi...
Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....
March 25, 2025
How Beverage Brands Are Fueling The Music Festival Boom
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
March 21, 2025
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How Brands Shine With Customer Driven Content
Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
March 20, 2025
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
March 18, 2025
The Future Of Music Is Female: Celebrating Women Who Lead
As we look to the future, it’s essential to continue supporting and amplifying the voices of women in music—not just....
March 05, 2025