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Ultra, Lolla And The Local Dilemma: What’s Next For Indian...
The recent success of global behemoths like Lollapalooza and Ultra Music Festival in India is more than just a spectacle....
March 28, 2025
The Power Of Influencer Marketing In The Music Business
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
March 27, 2025
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Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future...
An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
March 26, 2025
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"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi...
Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....
March 25, 2025
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Our Catalog-Driven Approach Allows Us To Enjoy Sustained Earnings From...
Our strategy is not only focused on content creation but also on monetization, partnerships, and leveraging digital transformation to maintain....
March 24, 2025
How Beverage Brands Are Fueling The Music Festival Boom
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
March 21, 2025
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How Brands Shine With Customer Driven Content
Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
March 20, 2025
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
March 18, 2025
The Future Of Music Is Female: Celebrating Women Who Lead
As we look to the future, it’s essential to continue supporting and amplifying the voices of women in music—not just....
March 05, 2025
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
March 03, 2025
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From AI To VR: How Music Advertising Is Evolving In...
As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
February 28, 2025
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The Role Of Copyright Societies & CMOs In The Music...
Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....
February 25, 2025
Streaming The Story: Are Music Documentaries Genuine Or Just PR?
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media....
February 20, 2025
The Business Of Love Songs: How Valentine's Day Boosts Streaming...
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
February 14, 2025
Remembering Lata Mangeshkar: A Voice That Lives Forever
Even today, her voice is an integral part of India’s Republic Day and Independence Day celebrations, evoking a deep sense....
February 07, 2025