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How Podcasting Is Transforming Audio Business And Marketing World
How Podcasting Is Transforming Audio Business And Marketing World

The growth of smartphones, voice-activated assistants, and streaming services has further propelled podcast consumption, making it easier than ever for....

July 25, 2024

How PR Orchestrates The Magic Of Music Festivals
How PR Orchestrates The Magic Of Music Festivals

In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, ....

July 16, 2024


Building Global Music Brand: Strategies For International Market Penetration

 
Building Global Music Brand: Strategies For International Market Penetration  

The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....

July 10, 2024

The Future Of Music: AI's Revolutionary Impact
The Future Of Music: AI's Revolutionary Impact

This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans....

July 05, 2024

Future Of The Audio Industry: Emerging Trends And Opportunities
Future Of The Audio Industry: Emerging Trends And Opportunities

As we celebrate World Music Day and look to the future, several trends are poised to shape the audio business....

June 21, 2024


Music Business Is Poised To Boom In 2024-Nanni Singh Chief
Music Business Is Poised To Boom In 2024-Nanni Singh Chief...

The  growing trend of supporting independent artists marked a shift in the  dynamics of the music industry, allowing for diverse....

June 21, 2024

The Evolution Of Spatial Audio: A Journey through Immersive Soundscapes
The Evolution Of Spatial Audio: A Journey through Immersive Soundscapes

This tech was a breakthrough. Now after a long time audio technology has taken a major leap forward and it....

June 18, 2024

The Impact Of The Music Business On IPL Branding Through
The Impact Of The Music Business On IPL Branding Through...

For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....

May 28, 2024

Revamping Consumer Behavior Trends: Millennials Versus Gen Z In The
Revamping Consumer Behavior Trends: Millennials Versus Gen Z In The...

For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....

May 23, 2024


Decoding Music Marketing Effects In 2024
Decoding Music Marketing Effects In 2024

As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....

May 14, 2024

Taking Stock Of Podcasts And What Makes Them A Great
Taking Stock Of Podcasts And What Makes Them A Great...

For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....

May 08, 2024

Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music
Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music...

A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true....

April 30, 2024

Punjabi Music's Global Impact Through Business, Film, And Fashion
Punjabi Music's Global Impact Through Business, Film, And Fashion

With  powerful vocals and performances of legends like Gurdas Maan, Malkit Singh, Hans Raj Hans, Surjit Bindrakhia amongst hundreds of....

April 22, 2024


How Brands Are Leveraging The Power Of Sound In Marketing
How Brands Are Leveraging The Power Of Sound In Marketing...

This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.

April 02, 2024

How Digital Marketing Agencies Customize Campaigns For Independent Musicians
How Digital Marketing Agencies Customize Campaigns For Independent Musicians

According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....

March 27, 2024