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In this guest column, Hamza Kazi, Head of Artist Relations & Development at The Hello Group India, examines how India’s live concert boom is finally creating the momentum for true....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the bank is using music-led partnerships to strengthen cultural relevance and....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly becoming a high-impact ad channel
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion and urges marketers to give audio equal importance
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In this guest column, Vitasta Kaul, CMO of Hoopr, explores how Zohran Mamdani’s viral “Dhoom Machale” moment spotlights Bollywood’s reach and the importance of music licensing
In this exclusive guest column, Vinod Bhanushali traces 30 years of music’s evolution, from albums to streaming, and urges Indian labels to diversify revenue and harness data to thrive in....
In this guest column, Mohan Gopinath, Head ,Bollywood Business at Shemaroo Entertainment Ltd., reflects on how Bollywood classics and their timeless music continue to engage audiences and fuel today’s entertainment....
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In this guest column, he highlights how India’s music industry is booming into a multi-billion-rupee ecosystem, fueled by streaming, brand campaigns, global collaborations, and emerging trends like nostalgia marketing and....
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In this guest column, lyricist Shweta Bothra explores how heartfelt lyrics and music work together to create songs that resonate, connect, and move audiences across generations.
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand strategy to drive engagement and streams.
In this special guest column, she reflects on why Lata Mangeshkar’s songs remain evergreen in the digital era, as a tribute on the legend’s birth anniversary.
In this guest column, Varun Parikh highlights how India’s music export potential depends on education that creates a professional workforce, and how institutes like Abbey Road Institute Mumbai are paving....
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In this column, Tanishk Bagchi highlights how Navratri has evolved into a launchpad for artists, with festive singles turning into enduring anthems and cultural traditions.
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Indian artists are pushing back against AI-generated recreations of iconic voices, sparking urgent debates around ethics, copyright, and how the music industry can balance innovation with authenticity.
In this guest column, Amit Dubey, Managing Director of Beat Street Music & Publishing, warns that India’s outdated copyright law leaves creators exposed in the AI era, with pressing questions....
Consumer demand fuels India’s concert economy, but sponsorships cover the costs that ticket sales alone can’t.
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While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
Smaller cities are fast becoming the backbone of India’s live economy, fueling tourism, boosting local businesses, and offering higher ROI for artists, promoters, and sponsors.
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most effective way for brands to authentically enter this space.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for music.
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Outdated systems, complex rights, and a lack of awareness about available solutions have led to widespread unauthorized music use, costing the industry significant revenue.
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With Saiyaara topping streaming charts like Spotify and garnering widespread acclaim, many in the music industry are wondering,has melody finally made a comeback?
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand damage,urging brands to prioritize ethical, rights-cleared content.
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By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales, sync deals, and brand partnerships.
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Over 27,000 live events were hosted that year—a 35% jump from the previous year—marking India’s transformation into a major global tour destination.
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a track explodes on YouTube.
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Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer products or what is popularly known as ‘music merch’.
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with the Indian Performing Right Society (IPRS). Registration is a straightforward....
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
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Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative in favour of the independent artist.
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Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
The recent success of global behemoths like Lollapalooza and Ultra Music Festival in India is more than just a spectacle of high-wattage artists and dazzling production.
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams, and amplifying artist reach.
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning options.
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Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new ways technology is influencing how people experience music.
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the festival economy, transforming one-off sponsorships into long-term partnerships that extend....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and loyalty.
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline and online engagement.
As we look to the future, it’s essential to continue supporting and amplifying the voices of women in music—not just today, but every day.
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer relationships.
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists and brands to connect with audiences.
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Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio, streaming platforms, live venues, and television broadcasts.
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media and on-demand entertainment, fans now crave deeper, more intimate insights....
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be it rising streaming numbers of certain Arijit Singh songs or....
Even today, her voice is an integral part of India’s Republic Day and Independence Day celebrations, evoking a deep sense of nationalism.
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Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part of the experience, and spatial audio delivers just that.
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
Discover how Union Budget 2025 could transform India's music-tech sector with policies on IP, AI innovation, and creator economy growth.
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Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective 1.5 billion monthly active users.
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The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and electronic beats.
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I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and artists, but for sponsors and aficionados as well.
With digital tools at their fingertips and direct access to audiences, artists now have full control over their careers, shaping their brand and connecting with fans on their terms.
They have become experience centres with an audience that has global exposure and disposable income. As the entertainment landscape in India evolves, the music /festival owners/ sees a surge.
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In 2024, café mini-concerts gained momentum as an accessible, community-driven solution to the challenges posed by large-scale events.
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur, building a brand that transcended the world of music.
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With his extraordinary talent, visionary approach, and gift for bridging cultures, he redefined the global view of Indian percussion, turning it into a universal language of rhythm and connection.
This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight not only as musicians but as cultural leaders and global....
As we reflect on the lessons of 2024 and look ahead to 2025, it is clear that policymakers and industry stakeholders must act swiftly to safeguard the rights of creators....
As we look ahead to 2025, I envision a future brimming with potential, tempered by the need to address global uncertainties and adapt to ever-changing realities with resilience and ingenuity.
Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day journey.
By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21% growth in ad-supported video-on-demand (AVOD) viewers.
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger ‘Tambdi Chaambdi’ or Hanumankind reaching the higher echelons of fame....
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The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at the key trends redefining the landscape.
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This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve as icons of resilience, innovation, and social responsibility.
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By focusing on strategic acquisitions, data-driven insights, and artist empowerment, Influence Media Partners is creating a dynamic model that aligns with the demands of the digital age and evolving consumer....
We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for festivals.
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This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global issues. The Demand for Sustainable Brands in Music
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These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
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The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in which music and audio technologies are now being harnessed to....
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Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him a bigger public entity
By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build a loyal following.
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer experience and strengthened brand connections in unprecedented ways.
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow to 37 billion rupees by the end of 2026, growing....
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From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age trends have been reshaping the festival landscape.
The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut through the clutter.
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The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and respond to that brand.
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The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics of each region.
In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, composing narratives that transform a weekend of music into a....
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The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists. Labels and management agencies are helping their artists by accelerating....
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This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans and machines in the creative process.
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As we celebrate World Music Day and look to the future, several trends are poised to shape the audio business in the coming years.
The growing trend of supporting independent artists marked a shift in the dynamics of the music industry, allowing for diverse voices to be heard.
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This tech was a breakthrough. Now after a long time audio technology has taken a major leap forward and it is called Spatial Audio.
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For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable and memorable.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly driven by emotions, and music gets the consumers in the....
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As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is marketed, leaving behind old paradigms and embracing new strategies.
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For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses, profession or entrepreneurship to create & distribute their own content....
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A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true global artist who just created a record of the largest-attended....
With powerful vocals and performances of legends like Gurdas Maan, Malkit Singh, Hans Raj Hans, Surjit Bindrakhia amongst hundreds of others, for decades this region of India has given India....
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This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
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According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in the music industry is.
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From assisting artists in composition to optimizing marketing strategies, AI is transforming every facet of the business.
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These musical mavens are turning up the volume on niche sounds, captivating audiences and changing tunes across the globe.
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As the digital age continues to reshape the way music is created, distributed, and consumed, independent musicians and labels are embracing new opportunities while staying true to their DIY ethos.
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As we stand on the cusp of 2024, it's intriguing to explore the current state of music streaming services in India and envision what the future might hold for this....
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With its unique blend of audio storytelling and intimate engagement, podcasts have revolutionized the way brands approach advertising and marketing campaigns.
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As consumer preferences evolve and technology continues to reshape the way we engage with content, brands are exploring innovative strategies to leverage the emotional resonance of music.
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The three-dimensional soundscape produced by spatial audio transcends the confines of stereo sound and is greatly transforming the listening experience.
The shift from traditional formats to digital platforms has brought both challenges and opportunities, creating a dynamic environment that demands adaptability and innovation.
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From revolutionizing music creation and composition to transforming marketing and distribution strategies, AI is becoming an integral part of every aspect of the music business.
One sector experiencing significant growth is the Global Live Music market, projected to rise substantially from 2024 to 2031.
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The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom it is a completely new concept.
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Indian industry has been crossing the domestic markets & featuring in International You Tube charts , Streaming charts thanks to the huge domestic market & Indian artist going international.
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In 2024, I expect marketers to pay special attention to content creation through generative AI, the personalization of the user journey via data and AI, campaign measurement and return on....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two years of the same growth would see the global music ....
The music industry has witnessed the production of 20,000 to 25,000 original songs annually, excluding remixes. The total revenue, encompassing recording and publishing, is estimated to be around INR 4,000....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an emotional connection between the brand and its consumers.
Music market size is only expected to grow. In 2024, we can expect a resurgence of live music, with artists and promoters prioritizing the return of live events.
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According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their favorite shows.
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Many stations embraced the digital age by incorporating podcasting, interactive content, and a robust presence on social media.
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
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The year unfolded as a period of innovation and adaptation, marked by the industry's embrace of digital platforms and evolving consumer preferences.
The year 2023 witnessed a dynamic shift in the music industry, with artists embracing diversity in genres, production techniques, and collaborative endeavors
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The marriage of music and analytics has ushered in a new era of precision, allowing for targeted campaigns, enhanced fan engagement, and ultimately, greater success in an industry that thrives....
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming to establish a connection with consumers.
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For me, is all about tapping into those basic, raw emotions that we all experience in our day-to-day lives.
With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex terrain of music promotion, ensuring your music reaches the right....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more online shopping visits than traditional marketing.
Live concerts possess a unique allure that goes beyond the auditory experience. The tangible connection between artists and their audience during a live performance creates a memorable and emotional engagement.
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social media management.
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This marriage of music and marketing has allowed brands to tap into the immense reach and influence of music videos, creating a win-win situation for artists, brands, and viewers
Most movies now feature modern music styles like pop, rock, and hip-hop. These genres are popular and catchier to many, making it a bit harder for traditional Qawali to find....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and recognizable sonic identity for a brand.
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom it is a completely new concept.
Indian Classical music has transcended its geographical boundaries, reaching audiences worldwide due to technology, the internet, and globalized media.
While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing a dedicated fan base.
According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people trust advertising generally, and 80 percent of respondents trust social....
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Qyuki Digital Media, a pioneer in this field, has successfully orchestrated collaborations between brands, influencers, and music artists, amplifying their reach and resonance.
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The fusion of music and video content has given rise to a new wave of creativity, and it adds a human touch that allows users to express themselves in ways....
The rightly mentored artists, at various stages of their career, have seen relative unmatchable success and fame.
We also witnessed a consolidation of music distribution via digital channels. Independent labels and new music from relatively unknown artists had a great year, with many opportunities to showcase their....
Narendra Kusnur very well known mumbai based (Music Journalist) gave us a 2022 recap for the music industry.
Finally, 2022 is gone!! The most trying year for industry and yet the most hopeful year.
The year 2022 has been commendable in terms of music. More and more audience is connecting themselves to online music platforms.
Music Marketing is not just a number game. It is about setting a trend.
Music can transform the emotions and feelings of the people within no time.
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For ghazal artists, no one is interested to invest,as peppy beat songs have dominated the music industry and ghazals are fading away.
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Instagram can be a most important tool for promoting your music and connecting with the people interested in hearing and sharing it forward.
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Punjabi Pop music is the most popular pop music in India. It is popular not only in Bollywood but in many other regions like South East Asia and even in....
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The boom continued to shine until 2022, bolstered by a healthy and bullish cryptocurrency environment. Now, the NFT landscape has changed.
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The music industry could continue to undergo changes as the use of AI proliferates.
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Nowadays, music streaming services are looking for even more ways to add value to their audience.
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Musicians will receive a long overdue 44 per cent royalty increase after years of delays.
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The music industry in India is worth ~1,800 cr. Of this pie, 85% comes from streaming.
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The research looks at well-known providers in the global Music Business Software industry, as well as market segmentation, competition, and the macroeconomic climate.
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It focuses on the Music dynamics that is constantly changing due to the technological advancements and socio-economic status.
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Music can touch your heart even if you don’t know what language the song is in.
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The industry is facing one setback after another.It’s been a crucial year for the music industry life is so unpredictable you never know what happens next.
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Having been trained under esteemed Nigerian pop artist Asari : jazzsari, trisha is also a student of Hindustani and western classical vocal training.
We are pleased to announce the publication of Suhana Singh Madia’s debut novel, METANOIA.
A refreshing and must read for all teenagers, this book focuses on....
By Nanni Singh
Women make music and Women sing songs. They sing solo and they sing along. What is music? Notes collaborating and fusing to make a sound that emotes....
By Noor Anand Chawla
This Shivaratri, India’s beloved singing stars Harshdeep Kaur and Tarannum Malik Jain have reprised their meditative single ‘Om Namah Shivaaye’ to mark the special occasion.As a....
By Noor Anand Chawla
The Indian diaspora making waves abroad, is a matter of great pride for our country. This is certainly the case with Brit-Indian pop sensation RIKA aka....
By Noor Anand Chawla
Though Valentine’s day has gone past, the mantra of self-love is one that needs to be adopted round the year. Ardently advocating this through their latest....
RIP Lata Didi Absolutely devastated. A true legend, the greatest ever. In February 2015, as I landed in the Bengaluru Airport....
Lata Mangeshkar is no more. It seems my mothe
By Noor Anand Chawla
A good thing should be milked for all its worth. As in the case of Aaryan Banthia’s popular song Paar, whose tremendous success led him to....
By Noor Anand Chawla
A year and a half into the pandemic, the world is finally opening up. Toronto-based South Asian hip-hop group GEN64 is celebrating this through its latest....
By Noor Anand Chawla
In a world where connections are virtual, egos more fragile than glass, and self-esteem issues higher than mountains, how is a young person to....
What a year 2020 was! When it began, the outlook of the music industry hadn't looked so good in decades. Then came the Covid-19 comet hurtling in from deep space,....
For a song to be truly appealing, it must evoke a sentiment or emotion. This could range from happiness to rage, romance to revenge, and sympathy to nostalgia. The last....
Dikshita Falor
On a rainy evening, in a compact room, a mind
Acharya Praveen Chauhan
While some believe a melodic voice is what you’re born with and gifted by the guardian Angels, others....