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Priya Singh, Head of Brand Partnerships at Believe, talks about the growing role of regional music in brand marketing
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Industry experts weigh in on India’s crowded concert calendar and the need to expand the paying audience
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Industry experts on the rising cost of building an independent music career
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Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia, explores the shift from traditional advertising to culture-led brand building
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Experts say regional music’s next phase will go beyond viral songs to artist-led businesses, live formats and scalable IPs
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Varun Parikh, Chief Engineer & Director, Bay Owl Studios, and Institute Director, Abbey Road Institute Mumbai, on industry-led music education
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Industry voices say the demand is already there; the next challenge is building the infrastructure and economics to support it
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Saurabh Srivastava, COO – Digital Business, Shemaroo Entertainment, talks about the evolving digital music landscape
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Industry experts weigh in on whether streaming is turning indie music into a sustainable business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that can truly belong to them
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Dhriyati Nandu, Assistant Manager – International Reporting & Licensing at Sony Music Entertainment, talks about regional music’s rise and its growing economic value
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Kamakshi Khurana and Vishala Khurana, Co-founders of The Sound Space, talk about the evolving role of music education
Bhuvan Lall remembers Mukesh, 50 years after the legendary singer’s passing