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Hybrid Events Will Unite Physical And Virtual Worlds For Boundless...
As we look ahead to 2025, I envision a future brimming with potential, tempered by the need to address global....
December 09, 2024
Year-End Insights: Aakanksha Gupta On The Resurgence Of Music And...
Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day....
December 05, 2024
How OTT Platforms Are Changing The Game For Music In...
By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....
December 03, 2024
"AI Will Empower More Artists To Create Music In 2025...
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....
November 28, 2024
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Year End Review: Rabindra Narayan Highlights Music Trends To Watch...
The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at....
November 26, 2024
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International Men’s Day 2024:How Men In Music Strike The Right...
This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve....
November 21, 2024
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Redefining Media Rights: How Influence Media Partners Empowers Artists In...
By focusing on strategic acquisitions, data-driven insights, and artist empowerment, Influence Media Partners is creating a dynamic model that aligns....
November 15, 2024
India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And...
We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....
November 14, 2024
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Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For...
This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....
November 04, 2024
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Amplifying Experiences: How Live Music Events Use Campaigns To Boost...
These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
October 15, 2024
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How Music And Audio Tech Are Revolutionizing Mental Health Care...
The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in....
October 14, 2024
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Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...
Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....
October 07, 2024
The Art Of Choosing The Perfect Music For Your Social...
By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build....
September 25, 2024
How The Digital Renaissance Is Shaping The Future Of Music...
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
September 11, 2024
From Startup To Spotlight: How PR Can Transform Your Music...
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow....
September 03, 2024