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Bhajans are moving from temples to ticketed stages, emerging as a scalable and sustainable force in India’s live music economy
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build long-term relevance, not just chase short-term ROI
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In this guest column, Birla reflects on how live concerts have become rare spaces of authentic human connection in an increasingly hyperconnected yet emotionally disconnected world
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert economy
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In this guest column, Arghya Chakravarty explains why Budget 2026 is a turning point for India’s creative economy
In this guest column, he examines how Arijit Singh’s playback exit signals the end of Bollywood’s safest musical era
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to immersive, experience-led participation at live events
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In this guest column, he explores the changing role of representation in an attention economy where creators are becoming long-term cultural IP
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In this guest column,she highlights emotion as the key driver of culture-first events, showing how authenticity and trust can make them financially sustainable
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful storytelling tool to create lasting cultural resonance
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In this guest column, Shahir Muneer, Founder and CEO of Divo Music, examines how IPRS’s action against unlicensed venues signals India’s shift towards a globally aligned, IP-respecting music ecosystem
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In this guest column, Indira Rangarajan explores how Gaana’s TrueFans shaped a more intentional, region-led music culture in 2025
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In this guest column, Shaju Ignatius of Laqshya Media Group examines India’s shift toward a stadium-scale, data-driven concert ecosystem
In this guest column, Mandar Deshpande of Madverse Group breaks down the real money behind Spotify streams in India and why rights management matters
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In this guest column, Rabindra Narayan, Founder MD & President, GTC Network, explores how 2025 marked Punjabi ’s rise as a confident, self-sustaining global business
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In this guest column, Priyanka Khimani explores how Women of Music India is building a more inclusive music industry through community, representation and access
In this guest column, he explores why 2025 shifts Indian music’s challenge from discovery to building sustainable, system-driven careers
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In this guest column, Hamza Kazi, Head of Artist Relations & Development at The Hello Group India, examines how India’s live concert boom is finally creating the momentum for true....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the bank is using music-led partnerships to strengthen cultural relevance and....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly becoming a high-impact ad channel
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion and urges marketers to give audio equal importance
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In this guest column, Vitasta Kaul, CMO of Hoopr, explores how Zohran Mamdani’s viral “Dhoom Machale” moment spotlights Bollywood’s reach and the importance of music licensing
In this exclusive guest column, Vinod Bhanushali traces 30 years of music’s evolution, from albums to streaming, and urges Indian labels to diversify revenue and harness data to thrive in....
In this guest column, Mohan Gopinath, Head ,Bollywood Business at Shemaroo Entertainment Ltd., reflects on how Bollywood classics and their timeless music continue to engage audiences and fuel today’s entertainment....
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In this guest column, he highlights how India’s music industry is booming into a multi-billion-rupee ecosystem, fueled by streaming, brand campaigns, global collaborations, and emerging trends like nostalgia marketing and....
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In this guest column, lyricist Shweta Bothra explores how heartfelt lyrics and music work together to create songs that resonate, connect, and move audiences across generations.
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand strategy to drive engagement and streams.
In this special guest column, she reflects on why Lata Mangeshkar’s songs remain evergreen in the digital era, as a tribute on the legend’s birth anniversary.
In this guest column, Varun Parikh highlights how India’s music export potential depends on education that creates a professional workforce, and how institutes like Abbey Road Institute Mumbai are paving....
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In this column, Tanishk Bagchi highlights how Navratri has evolved into a launchpad for artists, with festive singles turning into enduring anthems and cultural traditions.
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Indian artists are pushing back against AI-generated recreations of iconic voices, sparking urgent debates around ethics, copyright, and how the music industry can balance innovation with authenticity.
In this guest column, Amit Dubey, Managing Director of Beat Street Music & Publishing, warns that India’s outdated copyright law leaves creators exposed in the AI era, with pressing questions....
Consumer demand fuels India’s concert economy, but sponsorships cover the costs that ticket sales alone can’t.
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While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
Smaller cities are fast becoming the backbone of India’s live economy, fueling tourism, boosting local businesses, and offering higher ROI for artists, promoters, and sponsors.
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most effective way for brands to authentically enter this space.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for music.
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Outdated systems, complex rights, and a lack of awareness about available solutions have led to widespread unauthorized music use, costing the industry significant revenue.
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With Saiyaara topping streaming charts like Spotify and garnering widespread acclaim, many in the music industry are wondering,has melody finally made a comeback?
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand damage,urging brands to prioritize ethical, rights-cleared content.
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By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales, sync deals, and brand partnerships.
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Over 27,000 live events were hosted that year—a 35% jump from the previous year—marking India’s transformation into a major global tour destination.
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a track explodes on YouTube.
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Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer products or what is popularly known as ‘music merch’.
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with the Indian Performing Right Society (IPRS). Registration is a straightforward....
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
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Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative in favour of the independent artist.
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Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
The recent success of global behemoths like Lollapalooza and Ultra Music Festival in India is more than just a spectacle of high-wattage artists and dazzling production.
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams, and amplifying artist reach.
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning options.
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Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new ways technology is influencing how people experience music.
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the festival economy, transforming one-off sponsorships into long-term partnerships that extend....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and loyalty.
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline and online engagement.
As we look to the future, it’s essential to continue supporting and amplifying the voices of women in music—not just today, but every day.
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer relationships.
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists and brands to connect with audiences.
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Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio, streaming platforms, live venues, and television broadcasts.
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media and on-demand entertainment, fans now crave deeper, more intimate insights....
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be it rising streaming numbers of certain Arijit Singh songs or....
Even today, her voice is an integral part of India’s Republic Day and Independence Day celebrations, evoking a deep sense of nationalism.
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Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part of the experience, and spatial audio delivers just that.
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
Discover how Union Budget 2025 could transform India's music-tech sector with policies on IP, AI innovation, and creator economy growth.
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Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective 1.5 billion monthly active users.
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The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and electronic beats.
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I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and artists, but for sponsors and aficionados as well.
With digital tools at their fingertips and direct access to audiences, artists now have full control over their careers, shaping their brand and connecting with fans on their terms.
They have become experience centres with an audience that has global exposure and disposable income. As the entertainment landscape in India evolves, the music /festival owners/ sees a surge.
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In 2024, café mini-concerts gained momentum as an accessible, community-driven solution to the challenges posed by large-scale events.
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur, building a brand that transcended the world of music.
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With his extraordinary talent, visionary approach, and gift for bridging cultures, he redefined the global view of Indian percussion, turning it into a universal language of rhythm and connection.
This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight not only as musicians but as cultural leaders and global....
As we reflect on the lessons of 2024 and look ahead to 2025, it is clear that policymakers and industry stakeholders must act swiftly to safeguard the rights of creators....
As we look ahead to 2025, I envision a future brimming with potential, tempered by the need to address global uncertainties and adapt to ever-changing realities with resilience and ingenuity.
Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day journey.
By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21% growth in ad-supported video-on-demand (AVOD) viewers.
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger ‘Tambdi Chaambdi’ or Hanumankind reaching the higher echelons of fame....
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The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at the key trends redefining the landscape.
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This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve as icons of resilience, innovation, and social responsibility.
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By focusing on strategic acquisitions, data-driven insights, and artist empowerment, Influence Media Partners is creating a dynamic model that aligns with the demands of the digital age and evolving consumer....
We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for festivals.
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This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global issues. The Demand for Sustainable Brands in Music
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These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
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The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in which music and audio technologies are now being harnessed to....
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Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him a bigger public entity
By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build a loyal following.
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer experience and strengthened brand connections in unprecedented ways.
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow to 37 billion rupees by the end of 2026, growing....
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From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age trends have been reshaping the festival landscape.
The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut through the clutter.
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The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and respond to that brand.
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The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics of each region.
In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, composing narratives that transform a weekend of music into a....