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In this guest column, Rohan Paul, Co-founder & CEO of Controlla, writes on AI as music’s next creative catalyst
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70,000+ fans, premium tiers, global ambition, but how big was the business
In this guest column, Ishita Mehta, Live Head – Artist Management & Sync at Warner Music India, explores why today’s viral music feels familiar and why that’s evolution, not crisis
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands must unlearn to stay relevant
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In this guest column, she shares how three years at Saregama reshaped her view on catalogue value, digital distribution and why longevity defines success in music
Industry leaders suggest the answer is far more structural than sentimental
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
In an exclusive column, Abhijeet Ghoshal says radio’s human warmth and emotional connection keep it relevant even in today’s screen-driven world, calling it a timeless companion on World Radio Day.
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In this guest column, Sid Arora, CEO, Personal Branding Empire, explains how India’s Rs 8,700-crore podcast industry is emerging as a serious media business built on long-form trust and authority
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Bhajans are moving from temples to ticketed stages, emerging as a scalable and sustainable force in India’s live music economy
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build long-term relevance, not just chase short-term ROI
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In this guest column, Birla reflects on how live concerts have become rare spaces of authentic human connection in an increasingly hyperconnected yet emotionally disconnected world
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert economy
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In this guest column, Arghya Chakravarty explains why Budget 2026 is a turning point for India’s creative economy
In this guest column, he examines how Arijit Singh’s playback exit signals the end of Bollywood’s safest musical era