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Decoding Music Marketing Effects In 2024
Decoding Music Marketing Effects In 2024

As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....

May 14, 2024

Taking Stock Of Podcasts And What Makes Them A Great
Taking Stock Of Podcasts And What Makes Them A Great...

For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....

May 08, 2024


Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music
Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music...

A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true....

April 30, 2024

Punjabi Music's Global Impact Through Business, Film, And Fashion
Punjabi Music's Global Impact Through Business, Film, And Fashion

With  powerful vocals and performances of legends like Gurdas Maan, Malkit Singh, Hans Raj Hans, Surjit Bindrakhia amongst hundreds of....

April 22, 2024

How Brands Are Leveraging The Power Of Sound In Marketing
How Brands Are Leveraging The Power Of Sound In Marketing...

This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.

April 02, 2024


How Digital Marketing Agencies Customize Campaigns For Independent Musicians
How Digital Marketing Agencies Customize Campaigns For Independent Musicians

According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....

March 27, 2024

Sonic Revolution: AI's Influence On The Music Business
Sonic Revolution: AI's Influence On The Music Business

From assisting artists in composition to optimizing marketing strategies, AI is transforming every facet of the business.

March 19, 2024

How Micro-Influencers Are Redefining Music Marketing
How Micro-Influencers Are Redefining Music Marketing

These musical mavens are turning up the volume on niche sounds, captivating audiences and changing tunes across the globe.

March 15, 2024

Unveiling The Thriving World Of Independent Music Business
Unveiling The Thriving World Of Independent Music Business

As the digital age continues to reshape the way music is created, distributed, and consumed, independent musicians and labels are....

March 10, 2024


The Evolution Of Music Streaming In India: A Glimpse Into
The Evolution Of Music Streaming In India: A Glimpse Into...

As we stand on the cusp of 2024, it's intriguing to explore the current state of music streaming services in....

March 06, 2024

How Podcasts Industry Is Transforming Brand Marketing Tactics
How Podcasts Industry Is Transforming Brand Marketing Tactics

With its unique blend of audio storytelling and intimate engagement, podcasts have revolutionized the way brands approach advertising and marketing....

March 05, 2024

Exploring The New Frontiers Of Brand-Music Integration
Exploring The New Frontiers Of Brand-Music Integration

As consumer preferences evolve and technology continues to reshape the way we engage with content, brands are exploring innovative strategies....

February 27, 2024

The Rise Of Spatial Audio: Revolutionising The Music Industry
The Rise Of Spatial Audio: Revolutionising The Music Industry

The three-dimensional soundscape produced by spatial audio transcends the confines of stereo sound and is greatly transforming the listening experience.

February 23, 2024


How The Music Industry Adapts And Thrives In The Age
How The Music Industry Adapts And Thrives In The Age...

The shift from traditional formats to digital platforms has brought both challenges and opportunities, creating a dynamic environment that demands....

February 16, 2024

How AI Will Revolutionise Music Creation In 2024
How AI Will Revolutionise Music Creation In 2024

From revolutionizing music creation and composition to transforming marketing and distribution strategies, AI is becoming an integral part of every....

February 08, 2024