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Data-Driven Music Marketing: How Analytics Drive Successful Campaigns
Data-Driven Music Marketing: How Analytics Drive Successful Campaigns

The marriage of music and analytics has ushered in a new era of precision, allowing for targeted campaigns, enhanced fan....

December 01, 2023

Nostalgia Marketing Through Music: How Old Hits Are Making Comebacks
Nostalgia Marketing Through Music: How Old Hits Are Making Comebacks...

Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....

November 28, 2023


Rhythm And Reels: Tanzeel Khan's Innovative Approach As A Music
Rhythm And Reels: Tanzeel Khan's Innovative Approach As A Music...

For me, is all about tapping into those basic, raw emotions that we all experience in our day-to-day lives.

November 24, 2023

Unlocking The Groove: Innovative Strategies For Music Marketing Success
Unlocking The Groove: Innovative Strategies For Music Marketing Success

With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex....

November 23, 2023

Tuning Into Festive Brand Collaborations: The Power of Music-Infused Influencer
Tuning Into Festive Brand Collaborations: The Power of Music-Infused Influencer...

With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....

November 15, 2023


Live Concerts As Marketing Tools: The Impact On Album Sales
Live Concerts As Marketing Tools: The Impact On Album Sales...

Live concerts possess a unique allure that goes beyond the auditory experience. The tangible connection between artists and their audience....

November 09, 2023

Rhyme And Reason: How Brands Are Harnessing The Power Of
Rhyme And Reason: How Brands Are Harnessing The Power Of...

This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.

November 07, 2023

Striking the Right Chord: Maximizing ROI With Social Media Advertising
Striking the Right Chord: Maximizing ROI With Social Media Advertising...

As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....

November 03, 2023

How Brands Are Taking Over Music Videos-Zeeshan Khan Singer
How Brands Are Taking Over Music Videos-Zeeshan Khan Singer

This marriage of music and marketing has allowed brands to tap into the immense reach and influence of music videos,....

November 01, 2023


Qawwalis: From The Silver Screen To Silence-A Lost Genre
Qawwalis: From The Silver Screen To Silence-A Lost Genre

Most movies now feature modern music styles like pop, rock, and hip-hop. These genres are popular and catchier to many,....

October 31, 2023

Tuning Into Consumer Emotions: How Sound And Music Elevate Your
Tuning Into Consumer Emotions: How Sound And Music Elevate Your...

Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....

October 26, 2023

Unlocking Revenue Streams:  Music Licensing And Advertising Insights
Unlocking Revenue Streams: Music Licensing And Advertising Insights

The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....

October 20, 2023

Classical Music In Emerging Markets
Classical Music In Emerging Markets

Indian Classical music has transcended its geographical boundaries, reaching audiences worldwide due to technology, the internet, and globalized media.

October 18, 2023


Using Live Concerts As A Marketing Tool For Your Talent
Using Live Concerts As A Marketing Tool For Your Talent

While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....

October 16, 2023

Why Is Brand Safety An Important Metric During Influencer Campaigns?
Why Is Brand Safety An Important Metric During Influencer Campaigns?

According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....

October 12, 2023