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The New Era Of Music Festival Marketing In India
The New Era Of Music Festival Marketing In India

From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....

August 21, 2024

Leveraging Music Festivals To Captivate India's Young Audiences
Leveraging Music Festivals To Captivate India's Young Audiences

The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut....

August 09, 2024


How Live Music Sponsorships Drive Audience Engagement And Marketing
How Live Music Sponsorships Drive Audience Engagement And Marketing

The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....

August 05, 2024

Exploring A New Landscape Of Global Music Festival Marketing Trends
Exploring A New Landscape Of Global Music Festival Marketing Trends

The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics....

July 31, 2024

How PR Orchestrates The Magic Of Music Festivals
How PR Orchestrates The Magic Of Music Festivals

In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, ....

July 16, 2024


Building Global Music Brand: Strategies For International Market Penetration

 
Building Global Music Brand: Strategies For International Market Penetration  

The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....

July 10, 2024

The Future Of Music: AI's Revolutionary Impact
The Future Of Music: AI's Revolutionary Impact

This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans....

July 05, 2024

Future Of The Audio Industry: Emerging Trends And Opportunities
Future Of The Audio Industry: Emerging Trends And Opportunities

As we celebrate World Music Day and look to the future, several trends are poised to shape the audio business....

June 21, 2024

Music Business Is Poised To Boom In 2024-Nanni Singh Chief
Music Business Is Poised To Boom In 2024-Nanni Singh Chief...

The  growing trend of supporting independent artists marked a shift in the  dynamics of the music industry, allowing for diverse....

June 21, 2024


The Evolution Of Spatial Audio: A Journey through Immersive Soundscapes
The Evolution Of Spatial Audio: A Journey through Immersive Soundscapes

This tech was a breakthrough. Now after a long time audio technology has taken a major leap forward and it....

June 18, 2024

The Impact Of The Music Business On IPL Branding Through
The Impact Of The Music Business On IPL Branding Through...

For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....

May 28, 2024

Revamping Consumer Behavior Trends: Millennials Versus Gen Z In The
Revamping Consumer Behavior Trends: Millennials Versus Gen Z In The...

For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....

May 23, 2024

Decoding Music Marketing Effects In 2024
Decoding Music Marketing Effects In 2024

As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....

May 14, 2024


Taking Stock Of Podcasts And What Makes Them A Great
Taking Stock Of Podcasts And What Makes Them A Great...

For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....

May 08, 2024

Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music
Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music...

A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true....

April 30, 2024