Authored Article
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How Live Music Sponsorships Drive Audience Engagement And Marketing
The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....
August 05, 2024
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Exploring A New Landscape Of Global Music Festival Marketing Trends
The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics....
July 31, 2024
How PR Orchestrates The Magic Of Music Festivals
In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, ....
July 16, 2024
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Building Global Music Brand: Strategies For International Market Penetration
The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....
July 10, 2024
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The Future Of Music: AI's Revolutionary Impact
This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans....
July 05, 2024
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Future Of The Audio Industry: Emerging Trends And Opportunities
As we celebrate World Music Day and look to the future, several trends are poised to shape the audio business....
June 21, 2024
Music Business Is Poised To Boom In 2024-Nanni Singh Chief...
The growing trend of supporting independent artists marked a shift in the dynamics of the music industry, allowing for diverse....
June 21, 2024
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The Evolution Of Spatial Audio: A Journey through Immersive Soundscapes
This tech was a breakthrough. Now after a long time audio technology has taken a major leap forward and it....
June 18, 2024
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The Impact Of The Music Business On IPL Branding Through...
For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....
May 28, 2024
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Revamping Consumer Behavior Trends: Millennials Versus Gen Z In The...
For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
May 23, 2024
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Decoding Music Marketing Effects In 2024
As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....
May 14, 2024
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Taking Stock Of Podcasts And What Makes Them A Great...
For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....
May 08, 2024
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Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music...
A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true....
April 30, 2024
Punjabi Music's Global Impact Through Business, Film, And Fashion
With powerful vocals and performances of legends like Gurdas Maan, Malkit Singh, Hans Raj Hans, Surjit Bindrakhia amongst hundreds of....
April 22, 2024
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How Brands Are Leveraging The Power Of Sound In Marketing...
This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
April 02, 2024