Authored Article

Labels Are Investing In Tier 2 And Tier 3 Artists,
Labels Are Investing In Tier 2 And Tier 3 Artists,...

With a projected global revenue of $35 billion, up from $31 billion in 2023, the music business is witnessing a....

December 20, 2024

Cafés Take Center Stage: Redefining Live Music In 2024
Cafés Take Center Stage: Redefining Live Music In 2024

In 2024, café mini-concerts gained momentum as an accessible, community-driven solution to the challenges posed by large-scale events.

December 19, 2024


The Beat Stops: Zakir Hussain, The Best Monetized, Non-Bollywood Music
The Beat Stops: Zakir Hussain, The Best Monetized, Non-Bollywood Music...

With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....

December 17, 2024

Tributes Pour In For Ustad Zakir Hussain: Kala Ramnath, Hamza
Tributes Pour In For Ustad Zakir Hussain: Kala Ramnath, Hamza...

With his extraordinary talent, visionary approach, and gift for bridging cultures, he redefined the global view of Indian percussion, turning....

December 17, 2024

Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends
Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends

This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....

December 16, 2024


Live Performance Royalties Grew 22%, Reflecting The Music Industry's Resilience
Live Performance Royalties Grew 22%, Reflecting The Music Industry's Resilience

As we reflect on the lessons of 2024 and look ahead to 2025, it is clear that policymakers and industry....

December 11, 2024

Hybrid Events Will Unite Physical And Virtual Worlds For Boundless
Hybrid Events Will Unite Physical And Virtual Worlds For Boundless...

As we look ahead to 2025, I envision a future brimming with potential, tempered by the need to address global....

December 09, 2024

Year-End Insights: Aakanksha Gupta On The Resurgence Of Music And
Year-End Insights: Aakanksha Gupta On The Resurgence Of Music And...

Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day....

December 05, 2024

How OTT Platforms Are Changing The Game For Music In
How OTT Platforms Are Changing The Game For Music In...

By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....

December 03, 2024


"AI Will Empower More Artists To Create Music In 2025
"AI Will Empower More Artists To Create Music In 2025...

The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....

November 28, 2024

Year End Review: Rabindra Narayan Highlights Music Trends To Watch
Year End Review: Rabindra Narayan Highlights Music Trends To Watch...

The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at....

November 26, 2024

International Men’s Day 2024:How Men In Music Strike The Right
International Men’s Day 2024:How Men In Music Strike The Right...

This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve....

November 21, 2024

Redefining Media Rights: How Influence Media Partners Empowers Artists In
Redefining Media Rights: How Influence Media Partners Empowers Artists In...

By focusing on strategic acquisitions, data-driven insights, and artist empowerment, Influence Media Partners is creating a dynamic model that aligns....

November 15, 2024


India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And
India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And...

We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....

November 14, 2024

Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For
Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For...

This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....

November 04, 2024