Authored Article

Live Concerts As Marketing Tools: The Impact On Album Sales
Live Concerts As Marketing Tools: The Impact On Album Sales...

Live concerts possess a unique allure that goes beyond the auditory experience. The tangible connection between artists and their audience....

November 09, 2023

Rhyme And Reason: How Brands Are Harnessing The Power Of
Rhyme And Reason: How Brands Are Harnessing The Power Of...

This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.

November 07, 2023


Striking the Right Chord: Maximizing ROI With Social Media Advertising
Striking the Right Chord: Maximizing ROI With Social Media Advertising...

As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....

November 03, 2023

How Brands Are Taking Over Music Videos-Zeeshan Khan Singer
How Brands Are Taking Over Music Videos-Zeeshan Khan Singer

This marriage of music and marketing has allowed brands to tap into the immense reach and influence of music videos,....

November 01, 2023

Qawwalis: From The Silver Screen To Silence-A Lost Genre
Qawwalis: From The Silver Screen To Silence-A Lost Genre

Most movies now feature modern music styles like pop, rock, and hip-hop. These genres are popular and catchier to many,....

October 31, 2023


Tuning Into Consumer Emotions: How Sound And Music Elevate Your
Tuning Into Consumer Emotions: How Sound And Music Elevate Your...

Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....

October 26, 2023

Unlocking Revenue Streams:  Music Licensing And Advertising Insights
Unlocking Revenue Streams: Music Licensing And Advertising Insights

The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....

October 20, 2023

Classical Music In Emerging Markets
Classical Music In Emerging Markets

Indian Classical music has transcended its geographical boundaries, reaching audiences worldwide due to technology, the internet, and globalized media.

October 18, 2023

Using Live Concerts As A Marketing Tool For Your Talent
Using Live Concerts As A Marketing Tool For Your Talent

While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....

October 16, 2023


Why Is Brand Safety An Important Metric During Influencer Campaigns?
Why Is Brand Safety An Important Metric During Influencer Campaigns?

According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....

October 12, 2023

Synchronized Synergy: The Transformative Power Of Influencer Marketing And Music
Synchronized Synergy: The Transformative Power Of Influencer Marketing And Music...

Qyuki Digital Media, a pioneer in this field, has successfully orchestrated collaborations between brands, influencers, and music artists, amplifying their....

October 03, 2023

Tune In To Creativity: Music's Key Role In Short Video
Tune In To Creativity: Music's Key Role In Short Video...

The fusion of music and video content has given rise to a new wave of creativity, and it adds a....

September 27, 2023

Navigating The Creative Journey: The Power Of Artist Mentoring
Navigating The Creative Journey: The Power Of Artist Mentoring

The rightly mentored artists, at various stages of their career, have seen relative unmatchable success and fame.

September 20, 2023


2022: An Unprecedented Year for the Music Industry,2023 a Year
2022: An Unprecedented Year for the Music Industry,2023 a Year...

We also witnessed a consolidation of music distribution via digital channels. Independent labels and new music from relatively unknown artists....

January 03, 2023

Looking forward to OTT Music, which will likely to play
Looking forward to OTT Music, which will likely to play...

Narendra Kusnur very well known mumbai based (Music Journalist) gave us a 2022 recap for the music industry.

January 02, 2023