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UMG India’s Artist Services Drive 30-40% Faster Streaming Growth
UMG India’s Artist Services Drive 30-40% Faster Streaming Growth

By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales,....

May 27, 2025

How Geopolitical Tensions Are Testing India’s Live Music Business
How Geopolitical Tensions Are Testing India’s Live Music Business

Over 27,000 live events were hosted that year—a 35% jump from the previous year—marking India’s transformation into a major global....

May 15, 2025


What Happens After The Viral Moment? The Real Cost Of
What Happens After The Viral Moment? The Real Cost Of...

An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....

May 07, 2025

How Music Merch Became A Cultural Powerhouse And India’s Next
How Music Merch Became A Cultural Powerhouse And India’s Next...

Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....

May 02, 2025

Why Musicians Are Turning To Podcasts For Marketing And Deeper
Why Musicians Are Turning To Podcasts For Marketing And Deeper...

In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.

April 25, 2025


How Indian Artists Can Manage Music Rights And Royalties In
How Indian Artists Can Manage Music Rights And Royalties In...

For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....

April 21, 2025

Why The Smartest Brands Are Thinking In Sound, Not Slogans
Why The Smartest Brands Are Thinking In Sound, Not Slogans

At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.

April 14, 2025

Can AI Empower Indie Artists Without Replacing Creativity?
Can AI Empower Indie Artists Without Replacing Creativity?

Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....

April 03, 2025

Is Music Still Just An Art Form, Or Has It
Is Music Still Just An Art Form, Or Has It...

Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.

April 01, 2025


Ultra, Lolla And The Local Dilemma: What’s Next For Indian
Ultra, Lolla And The Local Dilemma: What’s Next For Indian...

The recent success of global behemoths like Lollapalooza and Ultra Music Festival in India is more than just a spectacle....

March 28, 2025

The Power Of Influencer Marketing In The Music Business
The Power Of Influencer Marketing In The Music Business

From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....

March 27, 2025

Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future
Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future...

An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....

March 26, 2025

"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi
"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi...

Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....

March 25, 2025


How Beverage Brands Are Fueling The Music Festival Boom
How Beverage Brands Are Fueling The Music Festival Boom

From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....

March 21, 2025

How Brands Shine With Customer Driven Content
How Brands Shine With Customer Driven Content

Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....

March 20, 2025

Times Music Reaches 96 Million Listeners, Linking Brands With Audiences
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...

Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....

March 18, 2025

The Future Of Music Is Female: Celebrating Women Who Lead
The Future Of Music Is Female: Celebrating Women Who Lead

As we look to the future, it’s essential to continue supporting and amplifying the voices of women in music—not just....

March 05, 2025


"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...

Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....

March 03, 2025

From AI To VR: How Music Advertising Is Evolving In
From AI To VR: How Music Advertising Is Evolving In...

As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....

February 28, 2025

The Role Of Copyright Societies & CMOs In The Music
The Role Of Copyright Societies & CMOs In The Music...

Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....

February 25, 2025

Streaming The Story: Are Music Documentaries Genuine Or Just PR?
Streaming The Story: Are Music Documentaries Genuine Or Just PR?

The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media....

February 20, 2025


The Business Of Love Songs: How Valentine's Day Boosts Streaming
The Business Of Love Songs: How Valentine's Day Boosts Streaming...

Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....

February 14, 2025

Remembering Lata Mangeshkar: A Voice That Lives Forever
Remembering Lata Mangeshkar: A Voice That Lives Forever

Even today, her voice is an integral part of India’s Republic Day and Independence Day celebrations, evoking a deep sense....

February 07, 2025

Spatial Audio Is Redefining The Music Industry, Turning Every Track
Spatial Audio Is Redefining The Music Industry, Turning Every Track...

Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....

January 31, 2025

A Look At Delhi’s Electoral Music Campaigns: How Political Tunes
A Look At Delhi’s Electoral Music Campaigns: How Political Tunes...

From traditional melodies to modern beats, every party is using music to make a lasting impact.

January 30, 2025


SulaFest Reflects India's Rise On The International Music Festival Map
SulaFest Reflects India's Rise On The International Music Festival Map

From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.

January 28, 2025

How Budget 2025 Can Transform India’s Music-Tech Landscape
How Budget 2025 Can Transform India’s Music-Tech Landscape

Discover how Union Budget 2025 could transform India's music-tech sector with policies on IP, AI innovation, and creator economy growth.

January 23, 2025

‘Revolutionizing Rhythm’: How Digital Platforms Are Reshaping The Music Industry
‘Revolutionizing Rhythm’: How Digital Platforms Are Reshaping The Music Industry...

Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....

January 17, 2025

The Role Of AR Rahman In Making Indian Film Music
The Role Of AR Rahman In Making Indian Film Music...

The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and....

January 09, 2025


We're Experiencing A Revolution In How Music And Technology Connect
We're Experiencing A Revolution In How Music And Technology Connect...

I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....

January 08, 2025

Can Indie Musicians Really Make It Without A Label?
Can Indie Musicians Really Make It Without A Label?

With digital tools at their fingertips and direct access to audiences, artists now have full control over their careers, shaping....

January 07, 2025

Rahul Dev Sarma Decodes The Growing Synergy Between Music Festivals
Rahul Dev Sarma Decodes The Growing Synergy Between Music Festivals...

They have become experience centres with an audience that has global exposure and disposable income. As the entertainment landscape in....

January 03, 2025

Cafés Take Center Stage: Redefining Live Music In 2024
Cafés Take Center Stage: Redefining Live Music In 2024

In 2024, café mini-concerts gained momentum as an accessible, community-driven solution to the challenges posed by large-scale events.

December 19, 2024


The Beat Stops: Zakir Hussain, The Best Monetized, Non-Bollywood Music
The Beat Stops: Zakir Hussain, The Best Monetized, Non-Bollywood Music...

With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....

December 17, 2024

Tributes Pour In For Ustad Zakir Hussain: Kala Ramnath, Hamza
Tributes Pour In For Ustad Zakir Hussain: Kala Ramnath, Hamza...

With his extraordinary talent, visionary approach, and gift for bridging cultures, he redefined the global view of Indian percussion, turning....

December 17, 2024

Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends
Universal Music Group’s Viral Jani Explores 2025’s Top Music Trends

This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....

December 16, 2024

Live Performance Royalties Grew 22%, Reflecting The Music Industry's Resilience
Live Performance Royalties Grew 22%, Reflecting The Music Industry's Resilience

As we reflect on the lessons of 2024 and look ahead to 2025, it is clear that policymakers and industry....

December 11, 2024


Hybrid Events Will Unite Physical And Virtual Worlds For Boundless
Hybrid Events Will Unite Physical And Virtual Worlds For Boundless...

As we look ahead to 2025, I envision a future brimming with potential, tempered by the need to address global....

December 09, 2024

Year-End Insights: Aakanksha Gupta On The Resurgence Of Music And
Year-End Insights: Aakanksha Gupta On The Resurgence Of Music And...

Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day....

December 05, 2024

How OTT Platforms Are Changing The Game For Music In
How OTT Platforms Are Changing The Game For Music In...

By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....

December 03, 2024

"AI Will Empower More Artists To Create Music In 2025
"AI Will Empower More Artists To Create Music In 2025...

The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....

November 28, 2024


Year End Review: Rabindra Narayan Highlights Music Trends To Watch
Year End Review: Rabindra Narayan Highlights Music Trends To Watch...

The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at....

November 26, 2024

International Men’s Day 2024:How Men In Music Strike The Right
International Men’s Day 2024:How Men In Music Strike The Right...

This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve....

November 21, 2024

Redefining Media Rights: How Influence Media Partners Empowers Artists In
Redefining Media Rights: How Influence Media Partners Empowers Artists In...

By focusing on strategic acquisitions, data-driven insights, and artist empowerment, Influence Media Partners is creating a dynamic model that aligns....

November 15, 2024

India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And
India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And...

We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....

November 14, 2024


Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For
Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For...

This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....

November 04, 2024

Amplifying Experiences: How Live Music Events Use Campaigns To Boost
Amplifying Experiences: How Live Music Events Use Campaigns To Boost...

These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.

October 15, 2024

How Music And Audio Tech Are Revolutionizing Mental Health Care
How Music And Audio Tech Are Revolutionizing Mental Health Care...

The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in....

October 14, 2024

Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024


The Art Of Choosing The Perfect Music For Your Social
The Art Of Choosing The Perfect Music For Your Social...

By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build....

September 25, 2024

How The Digital Renaissance Is Shaping The Future Of Music
How The Digital Renaissance Is Shaping The Future Of Music...

Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....

September 11, 2024

From Startup To Spotlight: How PR Can Transform Your Music
From Startup To Spotlight: How PR Can Transform Your Music...

The Indian music industry,  valued at around 24 billion Indian rupees at the end of 2023, is   expected to grow....

September 03, 2024

The New Era Of Music Festival Marketing In India
The New Era Of Music Festival Marketing In India

From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....

August 21, 2024


Leveraging Music Festivals To Captivate India's Young Audiences
Leveraging Music Festivals To Captivate India's Young Audiences

The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut....

August 09, 2024

How Live Music Sponsorships Drive Audience Engagement And Marketing
How Live Music Sponsorships Drive Audience Engagement And Marketing

The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....

August 05, 2024

Exploring A New Landscape Of Global Music Festival Marketing Trends
Exploring A New Landscape Of Global Music Festival Marketing Trends

The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics....

July 31, 2024

How PR Orchestrates The Magic Of Music Festivals
How PR Orchestrates The Magic Of Music Festivals

In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, ....

July 16, 2024


Building Global Music Brand: Strategies For International Market Penetration

 
Building Global Music Brand: Strategies For International Market Penetration  

The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....

July 10, 2024

The Future Of Music: AI's Revolutionary Impact
The Future Of Music: AI's Revolutionary Impact

This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans....

July 05, 2024

Future Of The Audio Industry: Emerging Trends And Opportunities
Future Of The Audio Industry: Emerging Trends And Opportunities

As we celebrate World Music Day and look to the future, several trends are poised to shape the audio business....

June 21, 2024

Music Business Is Poised To Boom In 2024-Nanni Singh Chief
Music Business Is Poised To Boom In 2024-Nanni Singh Chief...

The  growing trend of supporting independent artists marked a shift in the  dynamics of the music industry, allowing for diverse....

June 21, 2024


The Evolution Of Spatial Audio: A Journey through Immersive Soundscapes
The Evolution Of Spatial Audio: A Journey through Immersive Soundscapes

This tech was a breakthrough. Now after a long time audio technology has taken a major leap forward and it....

June 18, 2024

The Impact Of The Music Business On IPL Branding Through
The Impact Of The Music Business On IPL Branding Through...

For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....

May 28, 2024

Revamping Consumer Behavior Trends: Millennials Versus Gen Z In The
Revamping Consumer Behavior Trends: Millennials Versus Gen Z In The...

For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....

May 23, 2024

Decoding Music Marketing Effects In 2024
Decoding Music Marketing Effects In 2024

As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....

May 14, 2024


Taking Stock Of Podcasts And What Makes Them A Great
Taking Stock Of Podcasts And What Makes Them A Great...

For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....

May 08, 2024

Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music
Rabindra Narayan Talks About Next-Gen Business Models In Punjabi Music...

A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true....

April 30, 2024

Punjabi Music's Global Impact Through Business, Film, And Fashion
Punjabi Music's Global Impact Through Business, Film, And Fashion

With  powerful vocals and performances of legends like Gurdas Maan, Malkit Singh, Hans Raj Hans, Surjit Bindrakhia amongst hundreds of....

April 22, 2024

How Brands Are Leveraging The Power Of Sound In Marketing
How Brands Are Leveraging The Power Of Sound In Marketing...

This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.

April 02, 2024


How Digital Marketing Agencies Customize Campaigns For Independent Musicians
How Digital Marketing Agencies Customize Campaigns For Independent Musicians

According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....

March 27, 2024

Sonic Revolution: AI's Influence On The Music Business
Sonic Revolution: AI's Influence On The Music Business

From assisting artists in composition to optimizing marketing strategies, AI is transforming every facet of the business.

March 19, 2024

How Micro-Influencers Are Redefining Music Marketing
How Micro-Influencers Are Redefining Music Marketing

These musical mavens are turning up the volume on niche sounds, captivating audiences and changing tunes across the globe.

March 15, 2024

Unveiling The Thriving World Of Independent Music Business
Unveiling The Thriving World Of Independent Music Business

As the digital age continues to reshape the way music is created, distributed, and consumed, independent musicians and labels are....

March 10, 2024


The Evolution Of Music Streaming In India: A Glimpse Into
The Evolution Of Music Streaming In India: A Glimpse Into...

As we stand on the cusp of 2024, it's intriguing to explore the current state of music streaming services in....

March 06, 2024

How Podcasts Industry Is Transforming Brand Marketing Tactics
How Podcasts Industry Is Transforming Brand Marketing Tactics

With its unique blend of audio storytelling and intimate engagement, podcasts have revolutionized the way brands approach advertising and marketing....

March 05, 2024

Exploring The New Frontiers Of Brand-Music Integration
Exploring The New Frontiers Of Brand-Music Integration

As consumer preferences evolve and technology continues to reshape the way we engage with content, brands are exploring innovative strategies....

February 27, 2024

The Rise Of Spatial Audio: Revolutionising The Music Industry
The Rise Of Spatial Audio: Revolutionising The Music Industry

The three-dimensional soundscape produced by spatial audio transcends the confines of stereo sound and is greatly transforming the listening experience.

February 23, 2024


How The Music Industry Adapts And Thrives In The Age
How The Music Industry Adapts And Thrives In The Age...

The shift from traditional formats to digital platforms has brought both challenges and opportunities, creating a dynamic environment that demands....

February 16, 2024

How AI Will Revolutionise Music Creation In 2024
How AI Will Revolutionise Music Creation In 2024

From revolutionizing music creation and composition to transforming marketing and distribution strategies, AI is becoming an integral part of every....

February 08, 2024

Future Of Live Music Event Industry In 2024
Future Of Live Music Event Industry In 2024

One sector experiencing significant growth is the Global Live Music market, projected to rise substantially from 2024 to 2031.

February 06, 2024

Unlocking Revenue Streams: Music Licensing And Advertising Insights
Unlocking Revenue Streams: Music Licensing And Advertising Insights

The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....

January 22, 2024


Decoding The Music Marketing Landscape Of 2024
Decoding The Music Marketing Landscape Of 2024

Indian industry has been crossing the domestic markets & featuring in International You Tube charts , Streaming charts thanks to....

January 15, 2024

Unraveling The Top Music Marketing Trends Of 2024
Unraveling The Top Music Marketing Trends Of 2024

In 2024, I expect marketers to pay special attention to content creation through generative AI, the personalization of the user....

January 09, 2024

Harmonizing The Future: Music Marketing Predictions For 2024
Harmonizing The Future: Music Marketing Predictions For 2024

As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....

January 04, 2024

Innovation Strikes A Chord: Recapping 2023, Tuning Into The Future
Innovation Strikes A Chord: Recapping 2023, Tuning Into The Future...

The music industry has witnessed the production of 20,000 to 25,000 original songs annually, excluding remixes. The total revenue, encompassing....

January 02, 2024


Sonic Identity VS Jingles: A Sonic Branding Revolution In 2023,
Sonic Identity VS Jingles: A Sonic Branding Revolution In 2023,...

By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....

December 28, 2023

Musically Exciting 2023 Marches With Optimism Into 2024
Musically Exciting 2023 Marches With Optimism Into 2024

Music market size is only expected to grow. In 2024, we can expect a resurgence of live music, with artists....

December 26, 2023

From Breakout Hits To Industry Shakers: Unwrapping The Podcasting Highlights
From Breakout Hits To Industry Shakers: Unwrapping The Podcasting Highlights...

According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their....

December 20, 2023

Navigating The Radio Industry's Evolution In 2023 And What Lies
Navigating The Radio Industry's Evolution In 2023 And What Lies...

Many stations embraced the digital age by incorporating podcasting, interactive content, and a robust presence on social media.

December 18, 2023


How Music Became The Ultimate Catalyst For Digital Advertising Success
How Music Became The Ultimate Catalyst For Digital Advertising Success...

Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.

December 15, 2023

Navigating The Dynamic Landscape Of Music Trends In 2023
Navigating The Dynamic Landscape Of Music Trends In 2023

The year unfolded as a period of innovation and adaptation, marked by the industry's embrace of digital platforms and evolving....

December 13, 2023

Harmonizing the Past and Future: A Musical Reflection on 2023
Harmonizing the Past and Future: A Musical Reflection on 2023...

The year 2023 witnessed a dynamic shift in the music industry, with artists embracing diversity in genres, production techniques, and....

December 11, 2023

Data-Driven Music Marketing: How Analytics Drive Successful Campaigns
Data-Driven Music Marketing: How Analytics Drive Successful Campaigns

The marriage of music and analytics has ushered in a new era of precision, allowing for targeted campaigns, enhanced fan....

December 01, 2023


Nostalgia Marketing Through Music: How Old Hits Are Making Comebacks
Nostalgia Marketing Through Music: How Old Hits Are Making Comebacks...

Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....

November 28, 2023

Rhythm And Reels: Tanzeel Khan's Innovative Approach As A Music
Rhythm And Reels: Tanzeel Khan's Innovative Approach As A Music...

For me, is all about tapping into those basic, raw emotions that we all experience in our day-to-day lives.

November 24, 2023

Unlocking The Groove: Innovative Strategies For Music Marketing Success
Unlocking The Groove: Innovative Strategies For Music Marketing Success

With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex....

November 23, 2023

Tuning Into Festive Brand Collaborations: The Power of Music-Infused Influencer
Tuning Into Festive Brand Collaborations: The Power of Music-Infused Influencer...

With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....

November 15, 2023


Live Concerts As Marketing Tools: The Impact On Album Sales
Live Concerts As Marketing Tools: The Impact On Album Sales...

Live concerts possess a unique allure that goes beyond the auditory experience. The tangible connection between artists and their audience....

November 09, 2023

Rhyme And Reason: How Brands Are Harnessing The Power Of
Rhyme And Reason: How Brands Are Harnessing The Power Of...

This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.

November 07, 2023

Striking the Right Chord: Maximizing ROI With Social Media Advertising
Striking the Right Chord: Maximizing ROI With Social Media Advertising...

As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....

November 03, 2023

How Brands Are Taking Over Music Videos-Zeeshan Khan Singer
How Brands Are Taking Over Music Videos-Zeeshan Khan Singer

This marriage of music and marketing has allowed brands to tap into the immense reach and influence of music videos,....

November 01, 2023


Qawwalis: From The Silver Screen To Silence-A Lost Genre
Qawwalis: From The Silver Screen To Silence-A Lost Genre

Most movies now feature modern music styles like pop, rock, and hip-hop. These genres are popular and catchier to many,....

October 31, 2023

Tuning Into Consumer Emotions: How Sound And Music Elevate Your
Tuning Into Consumer Emotions: How Sound And Music Elevate Your...

Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....

October 26, 2023

Unlocking Revenue Streams:  Music Licensing And Advertising Insights
Unlocking Revenue Streams: Music Licensing And Advertising Insights

The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....

October 20, 2023

Classical Music In Emerging Markets
Classical Music In Emerging Markets

Indian Classical music has transcended its geographical boundaries, reaching audiences worldwide due to technology, the internet, and globalized media.

October 18, 2023


Using Live Concerts As A Marketing Tool For Your Talent
Using Live Concerts As A Marketing Tool For Your Talent

While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....

October 16, 2023

Why Is Brand Safety An Important Metric During Influencer Campaigns?
Why Is Brand Safety An Important Metric During Influencer Campaigns?

According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....

October 12, 2023

Synchronized Synergy: The Transformative Power Of Influencer Marketing And Music
Synchronized Synergy: The Transformative Power Of Influencer Marketing And Music...

Qyuki Digital Media, a pioneer in this field, has successfully orchestrated collaborations between brands, influencers, and music artists, amplifying their....

October 03, 2023

Tune In To Creativity: Music's Key Role In Short Video
Tune In To Creativity: Music's Key Role In Short Video...

The fusion of music and video content has given rise to a new wave of creativity, and it adds a....

September 27, 2023


Navigating The Creative Journey: The Power Of Artist Mentoring
Navigating The Creative Journey: The Power Of Artist Mentoring

The rightly mentored artists, at various stages of their career, have seen relative unmatchable success and fame.

September 20, 2023

2022: An Unprecedented Year for the Music Industry,2023 a Year
2022: An Unprecedented Year for the Music Industry,2023 a Year...

We also witnessed a consolidation of music distribution via digital channels. Independent labels and new music from relatively unknown artists....

January 03, 2023

Looking forward to OTT Music, which will likely to play
Looking forward to OTT Music, which will likely to play...

Narendra Kusnur very well known mumbai based (Music Journalist) gave us a 2022 recap for the music industry.

January 02, 2023

A New Year of New Hopes and New Challenges-Rabindra Narayan
A New Year of New Hopes and New Challenges-Rabindra Narayan...

Finally, 2022 is gone!! The most trying year for industry and yet the most hopeful year.

January 02, 2023


Ending a great year for Music with new trends coming
Ending a great year for Music with new trends coming...

The year 2022 has been commendable in terms of music. More and more audience is connecting themselves to online music....

December 30, 2022

All about Music Marketing - Not Everyone's Game
All about Music Marketing - Not Everyone's Game

Music Marketing is not just a number game. It is about setting a trend.

December 20, 2022

Indian Classical Music can be a Tool to bring in
Indian Classical Music can be a Tool to bring in...

Music can transform the emotions and feelings of the people within no time.

September 19, 2022

Are Ghazals fading away from Indian Music?
Are Ghazals fading away from Indian Music?

For ghazal artists, no one is interested to invest,as peppy beat songs have dominated the music industry and ghazals are....

September 01, 2022


Music Marketing: 5 Effective Ways To Promote Your Music on
Music Marketing: 5 Effective Ways To Promote Your Music on...

Instagram can be a most important tool for promoting your music and connecting with the people interested in hearing and....

August 24, 2022

Is The Punjabi Music Industry Glorifying Violence?
Is The Punjabi Music Industry Glorifying Violence?

Punjabi Pop music is the most popular pop music in India. It is popular not only in Bollywood but in....

August 23, 2022

Is the hype of NFTs is dying down?
Is the hype of NFTs is dying down?

The boom continued to shine until 2022, bolstered by a healthy and bullish cryptocurrency environment. Now, the NFT landscape has....

August 19, 2022

Music and Artificial Intelligence: Implications for Artists and the Industry
Music and Artificial Intelligence: Implications for Artists and the Industry

The music industry could continue to undergo changes as the use of AI proliferates.

July 28, 2022


Survey: 35% Of People Currently Use This Music Streaming Service
Survey: 35% Of People Currently Use This Music Streaming Service

Nowadays, music streaming services are looking for even more ways to add value to their audience.

July 20, 2022

Copyright Royalty Board is going to increase royalty rates for
Copyright Royalty Board is going to increase royalty rates for...

Musicians will receive a long overdue 44 per cent royalty increase after years of delays.

July 14, 2022

Why is music streaming going all the way up?
Why is music streaming going all the way up?

The music industry in India is worth ~1,800 cr. Of this pie, 85% comes from streaming.

July 11, 2022

Music Business Software Market Is Thriving Worldwide-Artist Growth
Music Business Software Market Is Thriving Worldwide-Artist Growth

The research looks at well-known providers in the global Music Business Software industry, as well as market segmentation, competition, and....

July 05, 2022


Music Market To Grow Extensively At Unstoppable Rate in 2022
Music Market To Grow Extensively At Unstoppable Rate in 2022

It focuses on the Music dynamics that is constantly changing due to the technological advancements and socio-economic status.

June 28, 2022

Music is an integral part of our lives-Happy World Music
Music is an integral part of our lives-Happy World Music...

Music can touch your heart even if you don’t know what language the song is in.

June 21, 2022

Black year for Indian Music Industry
Black year for Indian Music Industry

The industry is facing one setback after another.It’s been a crucial year for the music industry life is so unpredictable....

June 03, 2022

14-year-old Chennai-based artist releases her first Single
14-year-old Chennai-based artist releases her first Single

Having been trained under esteemed Nigerian pop artist Asari : jazzsari, trisha is also a student of Hindustani and western....

May 30, 2022


Suhana Singh Madia's debut novel Metanoia is a Roller-Coaster of
Suhana Singh Madia's debut novel Metanoia is a Roller-Coaster of...

We are pleased to announce the publication of Suhana Singh Madia’s debut novel, METANOIA. A refreshing....

April 07, 2022

Why are there fewer Women in leadership roles in the
Why are there fewer Women in leadership roles in the...

By Nanni Singh Women make music and Women sing songs. They sing solo and they sing along. What is music?....

March 08, 2022

RRE studios reprises Om Namah Shivaaye sung by Harshdeep Kaur
RRE studios reprises Om Namah Shivaaye sung by Harshdeep Kaur...

By Noor Anand Chawla This Shivaratri, India’s beloved singing stars Harshdeep Kaur and Tarannum Malik Jain have reprised their meditative....

March 02, 2022

Brit-Indian Popstar Rika wins the artist of the year award
Brit-Indian Popstar Rika wins the artist of the year award...

By Noor Anand Chawla The Indian diaspora making waves abroad, is a matter of great pride for our country. This....

February 28, 2022


Peekay X Andrea release an anthem for Self-Love - ‘SUNSHINE
Peekay X Andrea release an anthem for Self-Love - ‘SUNSHINE...

By Noor Anand Chawla Though Valentine’s day has gone past, the mantra of self-love is one that needs to be....

February 21, 2022

Lata Didi Will Live Forever Through Her Voice And Her
Lata Didi Will Live Forever Through Her Voice And Her...

RIP Lata Didi Absolutely devastated. A true legend, the greatest ever.....

February 07, 2022

Brig MK Ganju’s Tribute To Melody Queen Lata Mangeshkar
Brig MK Ganju’s Tribute To Melody Queen Lata Mangeshkar

Lata Mangeshkar is....

February 07, 2022

Aaryan Banthia Releases The Acoustic Version Of His Popular Song
Aaryan Banthia Releases The Acoustic Version Of His Popular Song...

By Noor Anand Chawla A good thing should be milked for all its worth. As in the case of Aaryan....

January 29, 2022


South Asian Hip-Hop Band GEN64 Releases It's New Single ‘DUM
South Asian Hip-Hop Band GEN64 Releases It's New Single ‘DUM...

By Noor Anand Chawla A year and a half into the pandemic, the world is finally opening up. Toronto-based South....

September 11, 2021

Peekay Releases Her New Single Addressing Insecurities In Relationships
Peekay Releases Her New Single Addressing Insecurities In Relationships

By Noor Anand Chawla In a world where connections are virtual, egos more fragile than glass, and self-esteem....

August 12, 2021

Life Of Many Singers And Actors Is No Different From
Life Of Many Singers And Actors Is No Different From...

What a year 2020 was! When it began, the outlook of the music industry hadn't looked so good in decades.....

July 29, 2021

Alternative Hip-Hop Group GEN64 Releases AN Upbeat Single – Comme
Alternative Hip-Hop Group GEN64 Releases AN Upbeat Single – Comme...

For a song to be truly appealing, it must evoke a sentiment or emotion. This could range from happiness to....

July 19, 2021


A Story musical with a Surreal secret
A Story musical with a Surreal secret

Dikshita Falor On....

August 17, 2020

Know your astro-musical relationship
Know your astro-musical relationship

Acharya Praveen Chauhan While some believe a melodic voice is what....

July 22, 2020