By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales,....
May 27, 2025
Over 27,000 live events were hosted that year—a 35% jump from the previous year—marking India’s transformation into a major global....
May 15, 2025
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
May 07, 2025
Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....
May 02, 2025
In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
April 25, 2025
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
April 21, 2025
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
April 14, 2025
Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....
April 03, 2025
Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
April 01, 2025
The recent success of global behemoths like Lollapalooza and Ultra Music Festival in India is more than just a spectacle....
March 28, 2025
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
March 27, 2025
An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
March 26, 2025
Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....
March 25, 2025
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
March 21, 2025
Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
March 20, 2025
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
March 18, 2025
As we look to the future, it’s essential to continue supporting and amplifying the voices of women in music—not just....
March 05, 2025
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
March 03, 2025
As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
February 28, 2025
Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....
February 25, 2025
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media....
February 20, 2025
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
February 14, 2025
Even today, her voice is an integral part of India’s Republic Day and Independence Day celebrations, evoking a deep sense....
February 07, 2025
Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....
January 31, 2025
From traditional melodies to modern beats, every party is using music to make a lasting impact.
January 30, 2025
From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
January 28, 2025
Discover how Union Budget 2025 could transform India's music-tech sector with policies on IP, AI innovation, and creator economy growth.
January 23, 2025
Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....
January 17, 2025
The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and....
January 09, 2025
I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....
January 08, 2025
With digital tools at their fingertips and direct access to audiences, artists now have full control over their careers, shaping....
January 07, 2025
They have become experience centres with an audience that has global exposure and disposable income. As the entertainment landscape in....
January 03, 2025
In 2024, café mini-concerts gained momentum as an accessible, community-driven solution to the challenges posed by large-scale events.
December 19, 2024
With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
December 17, 2024
With his extraordinary talent, visionary approach, and gift for bridging cultures, he redefined the global view of Indian percussion, turning....
December 17, 2024
This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....
December 16, 2024
As we reflect on the lessons of 2024 and look ahead to 2025, it is clear that policymakers and industry....
December 11, 2024
As we look ahead to 2025, I envision a future brimming with potential, tempered by the need to address global....
December 09, 2024
Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day....
December 05, 2024
By 2024, the OTT audience in India is expected to grow by 13.8% compared to 2023, led by the 21%....
December 03, 2024
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....
November 28, 2024
The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at....
November 26, 2024
This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve....
November 21, 2024
By focusing on strategic acquisitions, data-driven insights, and artist empowerment, Influence Media Partners is creating a dynamic model that aligns....
November 15, 2024
We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....
November 14, 2024
This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....
November 04, 2024
These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
October 15, 2024
The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in....
October 14, 2024
Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....
October 07, 2024
By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build....
September 25, 2024
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
September 11, 2024
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow....
September 03, 2024
From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....
August 21, 2024
The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut....
August 09, 2024
The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....
August 05, 2024
The marketing strategies employed for these festivals vary significantly across the globe, reflecting the diverse cultural landscapes and market dynamics....
July 31, 2024
In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, ....
July 16, 2024
The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....
July 10, 2024
This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans....
July 05, 2024
As we celebrate World Music Day and look to the future, several trends are poised to shape the audio business....
June 21, 2024
The growing trend of supporting independent artists marked a shift in the dynamics of the music industry, allowing for diverse....
June 21, 2024
This tech was a breakthrough. Now after a long time audio technology has taken a major leap forward and it....
June 18, 2024
For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....
May 28, 2024
For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
May 23, 2024
As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....
May 14, 2024
For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....
May 08, 2024
A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true....
April 30, 2024
With powerful vocals and performances of legends like Gurdas Maan, Malkit Singh, Hans Raj Hans, Surjit Bindrakhia amongst hundreds of....
April 22, 2024
This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
April 02, 2024
According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....
March 27, 2024
From assisting artists in composition to optimizing marketing strategies, AI is transforming every facet of the business.
March 19, 2024
These musical mavens are turning up the volume on niche sounds, captivating audiences and changing tunes across the globe.
March 15, 2024
As the digital age continues to reshape the way music is created, distributed, and consumed, independent musicians and labels are....
March 10, 2024
As we stand on the cusp of 2024, it's intriguing to explore the current state of music streaming services in....
March 06, 2024
With its unique blend of audio storytelling and intimate engagement, podcasts have revolutionized the way brands approach advertising and marketing....
March 05, 2024
As consumer preferences evolve and technology continues to reshape the way we engage with content, brands are exploring innovative strategies....
February 27, 2024
The three-dimensional soundscape produced by spatial audio transcends the confines of stereo sound and is greatly transforming the listening experience.
February 23, 2024
The shift from traditional formats to digital platforms has brought both challenges and opportunities, creating a dynamic environment that demands....
February 16, 2024
From revolutionizing music creation and composition to transforming marketing and distribution strategies, AI is becoming an integral part of every....
February 08, 2024
One sector experiencing significant growth is the Global Live Music market, projected to rise substantially from 2024 to 2031.
February 06, 2024
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
January 22, 2024
Indian industry has been crossing the domestic markets & featuring in International You Tube charts , Streaming charts thanks to....
January 15, 2024
In 2024, I expect marketers to pay special attention to content creation through generative AI, the personalization of the user....
January 09, 2024
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
January 04, 2024
The music industry has witnessed the production of 20,000 to 25,000 original songs annually, excluding remixes. The total revenue, encompassing....
January 02, 2024
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
December 28, 2023
Music market size is only expected to grow. In 2024, we can expect a resurgence of live music, with artists....
December 26, 2023
According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their....
December 20, 2023
Many stations embraced the digital age by incorporating podcasting, interactive content, and a robust presence on social media.
December 18, 2023
Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
December 15, 2023
The year unfolded as a period of innovation and adaptation, marked by the industry's embrace of digital platforms and evolving....
December 13, 2023
The year 2023 witnessed a dynamic shift in the music industry, with artists embracing diversity in genres, production techniques, and....
December 11, 2023
The marriage of music and analytics has ushered in a new era of precision, allowing for targeted campaigns, enhanced fan....
December 01, 2023
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
November 28, 2023
For me, is all about tapping into those basic, raw emotions that we all experience in our day-to-day lives.
November 24, 2023
With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex....
November 23, 2023
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
November 15, 2023
Live concerts possess a unique allure that goes beyond the auditory experience. The tangible connection between artists and their audience....
November 09, 2023
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
November 07, 2023
As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....
November 03, 2023
This marriage of music and marketing has allowed brands to tap into the immense reach and influence of music videos,....
November 01, 2023
Most movies now feature modern music styles like pop, rock, and hip-hop. These genres are popular and catchier to many,....
October 31, 2023
Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
October 26, 2023
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
October 20, 2023
Indian Classical music has transcended its geographical boundaries, reaching audiences worldwide due to technology, the internet, and globalized media.
October 18, 2023
While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....
October 16, 2023
According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....
October 12, 2023
Qyuki Digital Media, a pioneer in this field, has successfully orchestrated collaborations between brands, influencers, and music artists, amplifying their....
October 03, 2023
The fusion of music and video content has given rise to a new wave of creativity, and it adds a....
September 27, 2023
The rightly mentored artists, at various stages of their career, have seen relative unmatchable success and fame.
September 20, 2023
We also witnessed a consolidation of music distribution via digital channels. Independent labels and new music from relatively unknown artists....
January 03, 2023
Narendra Kusnur very well known mumbai based (Music Journalist) gave us a 2022 recap for the music industry.
January 02, 2023
Finally, 2022 is gone!! The most trying year for industry and yet the most hopeful year.
January 02, 2023
The year 2022 has been commendable in terms of music. More and more audience is connecting themselves to online music....
December 30, 2022
Music Marketing is not just a number game. It is about setting a trend.
December 20, 2022
Music can transform the emotions and feelings of the people within no time.
September 19, 2022
For ghazal artists, no one is interested to invest,as peppy beat songs have dominated the music industry and ghazals are....
September 01, 2022
Instagram can be a most important tool for promoting your music and connecting with the people interested in hearing and....
August 24, 2022
Punjabi Pop music is the most popular pop music in India. It is popular not only in Bollywood but in....
August 23, 2022
The boom continued to shine until 2022, bolstered by a healthy and bullish cryptocurrency environment. Now, the NFT landscape has....
August 19, 2022
The music industry could continue to undergo changes as the use of AI proliferates.
July 28, 2022
Nowadays, music streaming services are looking for even more ways to add value to their audience.
July 20, 2022
Musicians will receive a long overdue 44 per cent royalty increase after years of delays.
July 14, 2022
The music industry in India is worth ~1,800 cr. Of this pie, 85% comes from streaming.
July 11, 2022
The research looks at well-known providers in the global Music Business Software industry, as well as market segmentation, competition, and....
July 05, 2022
It focuses on the Music dynamics that is constantly changing due to the technological advancements and socio-economic status.
June 28, 2022
Music can touch your heart even if you don’t know what language the song is in.
June 21, 2022
The industry is facing one setback after another.It’s been a crucial year for the music industry life is so unpredictable....
June 03, 2022
Having been trained under esteemed Nigerian pop artist Asari : jazzsari, trisha is also a student of Hindustani and western....
May 30, 2022
We are pleased to announce the publication of Suhana Singh Madia’s debut novel, METANOIA. A refreshing....
April 07, 2022
By Nanni Singh Women make music and Women sing songs. They sing solo and they sing along. What is music?....
March 08, 2022
By Noor Anand Chawla This Shivaratri, India’s beloved singing stars Harshdeep Kaur and Tarannum Malik Jain have reprised their meditative....
March 02, 2022
By Noor Anand Chawla The Indian diaspora making waves abroad, is a matter of great pride for our country. This....
February 28, 2022
By Noor Anand Chawla Though Valentine’s day has gone past, the mantra of self-love is one that needs to be....
February 21, 2022
RIP Lata Didi Absolutely devastated. A true legend, the greatest ever.....
February 07, 2022
By Noor Anand Chawla A good thing should be milked for all its worth. As in the case of Aaryan....
January 29, 2022
By Noor Anand Chawla A year and a half into the pandemic, the world is finally opening up. Toronto-based South....
September 11, 2021
By Noor Anand Chawla In a world where connections are virtual, egos more fragile than glass, and self-esteem....
August 12, 2021
What a year 2020 was! When it began, the outlook of the music industry hadn't looked so good in decades.....
July 29, 2021
For a song to be truly appealing, it must evoke a sentiment or emotion. This could range from happiness to....
July 19, 2021
Acharya Praveen Chauhan While some believe a melodic voice is what....
July 22, 2020