In 2024, I expect marketers to pay special attention to content creation through generative AI, the personalization of the user....
January 09, 2024
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
January 04, 2024
The music industry has witnessed the production of 20,000 to 25,000 original songs annually, excluding remixes. The total revenue, encompassing....
January 02, 2024
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
December 28, 2023
Music market size is only expected to grow. In 2024, we can expect a resurgence of live music, with artists....
December 26, 2023
According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their....
December 20, 2023
Many stations embraced the digital age by incorporating podcasting, interactive content, and a robust presence on social media.
December 18, 2023
Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
December 15, 2023
The year unfolded as a period of innovation and adaptation, marked by the industry's embrace of digital platforms and evolving....
December 13, 2023
The year 2023 witnessed a dynamic shift in the music industry, with artists embracing diversity in genres, production techniques, and....
December 11, 2023
The marriage of music and analytics has ushered in a new era of precision, allowing for targeted campaigns, enhanced fan....
December 01, 2023
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
November 28, 2023
For me, is all about tapping into those basic, raw emotions that we all experience in our day-to-day lives.
November 24, 2023
With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex....
November 23, 2023
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
November 15, 2023