Rahul Dev Sarma Decodes The Growing Synergy Between Music Festivals & DJs

Spin it, shop, gram it-music festivals today, are beyond venues of entertainment. They have become experience centres with an audience that has global exposure and disposable income. As the entertainment landscape in India evolves, the music /festival owners/ sees a surge. 

Innovative concepts full of creativity provide the customers the reason to visit the festival every other year and sustain the charm. Both these factors are a crucial factor that allows artists from every genre to showcase their craft. The Indian DJs also are no exception. Here’s how music festivals impact the Indian DJ industry. 

If we get to the economics of the music festivals, there’s a stark difference in ways of operation in India and abroad. The sponsorship model in Indian fests which are less dependent on ticket sales but more on sponsors. This difference gives brands a leeway to be a proud presenter/sponsor and draw attention. 

A befitting platform 

Any large gathering eventually becomes a networking hotspot. Music festivals are the right platform for artists, culture enthusiasts and art connoisseurs to connect. They not just enjoy, and appreciate but build connections to collaborate in future. 

Besides the acknowledgement of art, music festivals give the right exposure to the audience and artists to experiment with their art. DJs perform their original sets and gauge audience’s reactions. It is quite helpful for a budding artist to get the feedback and desired recognition. 

In the context of Indian DJs, there is more to them performing in clubs and weddings. They have their sets experimenting across different genres, sub-genres. Music festivals become that platform to clear and build the perception about Indian DJs.  

Cross-culture 

Art transcends boundaries of cultures. With growing accessibility and love for the DJ music, music festivals have their own charm pulling in a variety of music lovers from different locations. The diverse audience also joins in the music festivals to experience something different and is appreciative. 

This broader audience offers creative freedom to Indian DJs to perform and showcase their unique skills. It also influences the Indian DJs to work towards better performances that enthrall the audiences for long. They try out different genres, and mixes to express their art. 

Considering their ticketing, brand sponsors, and the social media fan following, music festivals help build a culture of like-minded people and their love for the artist’s art. 

Cascading effect

Social media has been a powerful tool for personal branding, marketing and advertising. Every announcement, lineup of DJs and reminders are posted on social media. With the music festivals and lineup of DJs, the information builds brand awareness. It affects the DJs branding to go up and they garner recognition. It is a two way street with benefits for both parties. 

It gives the desired visibility to Indian DJs and helps people explore different facets of music. 

Over the years, consumer behaviour has evolved. They want an experience to make memories and boast more than merely a product update event. It's about the vibe that sets in due to people with similar music tastes. /synergy/ Pick any genre but the vibe is something that music and non-music lovers crave for. This is exactly why the Indian DJs create an ever-lasting experience blending in their unique creativity. Music festivals, hence are the benefactor for the Indian DJ industry.