Guest-column All Tags

Why Musicians Are Turning To Podcasts For Marketing And Deeper
Why Musicians Are Turning To Podcasts For Marketing And Deeper...

In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.

April 25, 2025

How Indian Artists Can Manage Music Rights And Royalties In
How Indian Artists Can Manage Music Rights And Royalties In...

For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....

April 21, 2025


Why The Smartest Brands Are Thinking In Sound, Not Slogans
Why The Smartest Brands Are Thinking In Sound, Not Slogans

At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.

April 14, 2025

Can AI Empower Indie Artists Without Replacing Creativity?
Can AI Empower Indie Artists Without Replacing Creativity?

Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....

April 03, 2025

The Power Of Influencer Marketing In The Music Business
The Power Of Influencer Marketing In The Music Business

From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....

March 27, 2025


Why Musicians Are Turning To Podcasts For Marketing And Deeper
Why Musicians Are Turning To Podcasts For Marketing And Deeper...

In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.

April 25, 2025

How Indian Artists Can Manage Music Rights And Royalties In
How Indian Artists Can Manage Music Rights And Royalties In...

For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....

April 21, 2025

Why The Smartest Brands Are Thinking In Sound, Not Slogans
Why The Smartest Brands Are Thinking In Sound, Not Slogans

At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.

April 14, 2025

Can AI Empower Indie Artists Without Replacing Creativity?
Can AI Empower Indie Artists Without Replacing Creativity?

Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....

April 03, 2025


The Power Of Influencer Marketing In The Music Business
The Power Of Influencer Marketing In The Music Business

From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....

March 27, 2025

Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future
Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future...

An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....

March 26, 2025

"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi
"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi...

Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....

March 25, 2025

How Brands Shine With Customer Driven Content
How Brands Shine With Customer Driven Content

Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....

March 20, 2025


Times Music Reaches 96 Million Listeners, Linking Brands With Audiences
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...

Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....

March 18, 2025

"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...

Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....

March 03, 2025