Tag: - All Tags
.jpg)
In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
.jpg)
The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
.jpg)
The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
.jpg)
The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
.jpg)
The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
.jpg)
Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
.jpg)
Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
.jpg)
Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
.jpg)
A nostalgia-led summer collection inspired by iconic music eras and shared memories
.jpg)
Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
.jpg)
In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
.jpg)
As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
.jpg)
In a widely engaged LinkedIn post, Ganjoo spoke about the “cognitive dissonance” people may experience amid the constant wave of....
.jpg)
Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
.jpg)
The decision, revealed during a live performance in Chennai, reflects his intent to eliminate distractions and concentrate on one of....
.jpg)
From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
In an exclusive column, Abhijeet Ghoshal says radio’s human warmth and emotional connection keep it relevant even in today’s screen-driven....
.jpg)
In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
.jpg)
Reporting to Kevin Vaz, Bhaskar will lead JioStar’s data-led digital advertising strategy
.jpg)
Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
.jpg)
Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
.jpg)
According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
.jpg)
Sindwani will be present at the 68th Annual Grammy Awards on February 1, 2026, at the Crypto.com Arena in Los....
.jpg)
The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
.jpg)
The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
.jpg)
The platform supports music creation for a wide range of uses, including background scores for videos, audio branding for podcasts....
.jpg)
January 2026 marks a milestone for brand-led , sports, and youth engagement in India
.jpg)
Advancing technology-first licensing systems to support creators, brands and artists at internet scale
.jpg)
In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
.jpg)
Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
.jpg)
India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
.jpg)
In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
In an exclusive interview with Loudest.in, Udit Tyagi, CDO at ENIL, shares Gaana’s vision as a “Made in India, Made....
.jpg)
Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
.jpg)
The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
.jpg)
Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
.jpg)
Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
.jpg)
The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars,....
.jpg)
Before this elevation, Neha Ahuja led Spotify India’s marketing operations as Director.
.jpg)
While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
.jpg)
More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
Published by Pan Macmillan, this title brings together 20 of the most chilling true crime stories, from across the Indian....
.jpg)
With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
.jpg)
The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
.jpg)
In his current role, he leads one of India’s largest digital entertainment platforms – JioHotstar – redefining how stories are....
.jpg)
With over 700K followers and 26M+ reel views, Tarini has built a loyal Gen Z audience who value her authenticity,....
.jpg)
The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
.jpg)
Before his current appointment, Guwalani served as Director – Label & Artist Solutions at Believe, where he played a key....
.jpg)
Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.
.jpg)
A seasoned industry leader, Dextryl’s appointment further strengthens Times Music’s focus on aggressive local and global growth.
.jpg)
The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
Johnnie Walker Refreshing Mixer Non-Alcoholic’s Summer festival- Revibe is back to get you grooving
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
.jpg)
As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
In an exclusive interview with loudest.in, Yogesh Nambiar, Country Marketing Director at HARMAN India, opens up about the brand’s evolving....
.jpg)
The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
.jpg)
The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
.jpg)
From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
.jpg)
The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
.jpg)
The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
A powerful display of creativity and cultural storytelling, highlighting the station’s strong presence in digital, radio and podcasts.
.jpg)
With The Royals, Believe has built a campaign that places the soundtrack at the centre of audience engagement.
.jpg)
The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
.jpg)
He underscored YouTube's significant economic impact, stating that the platform has paid over INR 21,000 crore to Indian creators, artists,....
This alliance brings together storytelling excellence and innovative digital audio infrastructure to shape India’s podcast future.
.jpg)
JetAlive to develop immersive, culture-led IPs as the company expands beyond digital into live formats.
.jpg)
In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
.jpg)
IndigoMusic.com will now become the unified brand identity across radio and digital platforms, reinforcing its position as a youth-centric, globally....
.jpg)
The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
.jpg)
This World Book Day, we bring you a collection of children’s audiobooks on Audible written and narrated by some of....
.jpg)
The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
In an exclusive conversation with Loudest.in, Juhi Mehta sheds light on Qyuki Digital’s journey, the impact of NEXA Music, and....
.jpg)
According to Deezer, a detection tool launched in January is helping the platform identify and filter fully AI-generated content from....
.jpg)
The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
.jpg)
The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
.jpg)
This year, the Grant will provide an endowment of INR 100,000 to help one artist fund a project they aim....
.jpg)
The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
.jpg)
We spoke to Varun Jain, Founder & CEO of Smoke Lab, about the brand’s marketing strategies, its deep connection with....
.jpg)
The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
.jpg)
The HMD 130 Music is available in Blue, Dark Grey, and Red, while the HMD 150 Music comes in Light....
.jpg)
This strategic collaboration is a big step towards making bestselling titles accessible
to Indian readers in more formats, including audio....
.jpg)
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
.jpg)
To the astonishment of fans, he claimed that he was switching to pickleball, aiming to become a Pickleball World Champion.
.jpg)
Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
.jpg)
This year’s edition is expected to bring together more than 3,000 startups, 1,000 investors and incubators, and 10,000 delegates from....
.jpg)
The association with MY FM is set to foster a creative, innovative and mutually beneficial partnership, offering fresh, interactive experiences....
.jpg)
To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
The grand soirée, held at the Jacaranda Hall in Bangalore International Exhibition Center (BIEC), was a dazzling affair featuring an....
.jpg)
As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
.jpg)
The special, which has sparked controversy for its satirical take on Maharashtra Deputy Chief Minister Eknath Shinde, was partially blocked....
.jpg)
Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
.jpg)
An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....