Dhruvank Vaidya Takes Charge Of Music And Podcasts At Spotify India

Dhruvank Vaidya, formerly the head of podcasts at Spotify India, has been promoted to the role of Head of Music and Podcasts at Spotify India.

Vaidya's professional journey includes stints at Accenture and Deloitte Consulting before venturing into the media industry with roles at Star TV, NDTV Imagine, Lumiere Movies, The Adaptation Company, To The New Ventures, and Bennett Coleman and Co.

During his tenure at Accenture as a senior consultant, Vaidya specialized in formulating and executing supply chain strategies and operational enhancements for pharmaceutical and industrial products companies.

In December 2023, Spotify introduced the Spotify Audience Network in India, an audio-first advertising marketplace facilitating targeted podcast advertising for Indian brands. This initiative offers a platform for podcast publishers and creators to monetize their content effectively.

The Spotify Audience Network was initially launched in the U.S. in 2021 and has since expanded to over a dozen global markets spanning North America, Latin America, Europe, and Asia. Over the past year, participation from advertisers in the marketplace has surged by over 45%, accompanied by a more than 70% increase in opted-in podcast publishers.