Spotify Hits Launches In India, Celebrating Nine Innovative Campaigns

Spotify Hits, the global program celebrating creative excellence in advertising, marked its India debut by recognizing nine standout campaigns that pushed creative boundaries on the platform. Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful brand messages.

The program highlighted campaigns across eight distinct categories, showcasing Spotify’s unique advertising possibilities. The entries were judged by a panel of Spotify India experts: Neha Ahuja (Head of Marketing), Shipra Srivastava (Director of Media), Arunima Anand (Marketing Intelligence & Research Lead), and Niyati Sah (Enterprise Marketing Lead - India & SEA).

Winners by Category:

• Future Sounds: Wakefit’s World Sleep Day campaign stood out for its creative blend of AI, humor, and celebrity appeal, crafting a compelling narrative around sleep.
• Ear Candy: Make My Trip enthralled listeners with immersive 3D audio, transporting them to dreamy destinations.
• Made Us Look: This category celebrated two campaigns—ITC Bingo’s collaboration with K-Pop star Aoora for their Korean-style snack, and Uppercase’s vibrant storytelling targeting eco-conscious travelers.
• Took The Stage: Yamaha captivated young motorcycling enthusiasts with Spotify’s interactive stage format.
• Sound & Story: Goibibo impressed with a campaign featuring Kareena Kapoor Khan as Poo from Kabhi Khushi Kabhie Gham, blending audio and video storytelling.
• Seized The Moment: Mother Dairy’s heartwarming Maa Jaisi campaign paid tribute to mothers on Mother’s Day.
• For The Fans: Samsung effectively targeted tech-savvy audiences, promoting its Galaxy Z Flip 5 and Galaxy Fold with precision.
• IRL: Royal Enfield bridged digital and physical worlds with experiential activations at live music events like RADAR and Rap 91.

Arjun Kolady, Head of Sales at Spotify India, remarked, “Spotify Hits not only celebrates achievements but also inspires advertisers to reimagine their strategies and foster impactful connections with audiences. Over the past five years, we’ve partnered with brands to create campaigns that resonate with listeners and deliver measurable results.”

Since its inception in Mexico in 2022, Spotify Hits has expanded to 12 markets globally, with India being its latest addition. The winning campaigns were evaluated on creative execution, strategic media deployment, and measurable business impact, further setting a benchmark for advertising innovation.