Tag: Campaigns - All Tags
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Powered by the song ‘Human’, the films land with amplified emotional impact
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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The streaming platform is evolving to make it easier for advertisers to buy, create and measure the impact of their....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....