Jubin Desai Appointed Senior Marketing Manager At Zee Music Company

Zee Music Company has appointed Jubin Desai as Senior Marketing Manager, strengthening its marketing leadership as the company continues to expand its presence in India's competitive music landscape.

Based in Mumbai, Desai joins the music label with over a decade of experience spanning cinema, radio, digital media, content strategy and entertainment marketing. Throughout his career, he has worked across leading media, entertainment and consumer brands, building expertise in brand partnerships, digital campaigns, content strategy and audience engagement.

Prior to joining Zee Music Company, Desai was associated with BookMyShow, where he spent seven months driving digital advertising sales for the movies business. Before that, he served as Manager – Films and Entertainment at Radio City India.

His recent experience also includes a stint as Manager – Brand Communication and Content Strategy at Balance Nutrition. Earlier, he spent more than three years at Warner Bros. Discovery in London as Social Media Supervisor, where he led digital and social media initiatives across entertainment properties.

Desai's career began in cinema and media marketing, with roles at Inox Leisure, Eros International, Radio City India and Cinemax India. Over the years, he has developed expertise across movie marketing, advertising sales, brand and media partnerships, digital content strategy, cross-platform campaign execution, influencer collaborations and audience development.

Announcing the move, Desai expressed his enthusiasm about joining Zee Music Company and embarking on a new chapter in the music business.

His appointment comes at a time when music labels are increasingly investing in integrated marketing, digital storytelling and brand partnerships to drive audience engagement and content discovery. For Zee Music Company, Desai's experience across both traditional and digital entertainment ecosystems is expected to support the company's efforts to strengthen its marketing and content-led initiatives.

With a career that has traversed cinema, radio, streaming and digital media, Desai now brings his diverse entertainment marketing experience to one of India's leading music labels.