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Vidhi Shah, Director – Marketing, Zee Music, on turning festive music marketing into sales
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The campaign uses humour to promote boAt’s audio, wearables and other tech upgrades for Diwali
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The campaign features Sheeba Chadha, Namita Dubey and Plabita Borthakur in films centred on a ‘desire chain’
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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The video ends with her slogan, “A city that works”, and an appeal for voter support
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The move marks a new chapter for Veralkar, who has worked across music, technology, marketing and live entertainment
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The collection was unveiled at ITC Grand Central in Mumbai at an event featuring live musical performances and chocolate experiences
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She will lead mobile content planning and programming at Shemaroo
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Kumar discusses The Grub Fest’s evolution, audience trends, music curation and Tier 2–3 opportunities
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‘Sounds of Shunya’ features 10 artists across five evenings, streaming October 8–12 exclusively on the Lenskart app
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India to get Spotify Audiobooks from November 12 as the service expands from 22 to 180+ markets globally
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The partnership spans artist development, production, global distribution, marketing and fan engagement
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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In her new role, Kumar will be part of Sony Music Entertainment India’s marketing operations focused on the South market
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Industry experts on the rising cost of building an independent music career
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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His role at Sony Music Entertainment will focus on its Indian and international music repertoire
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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The latest season of ‘Sa Re Ga Ma Pa’ is being positioned around Zee’s broader theme of “Hindustan Ka Sangeetsthan”
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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Nandu announced the move on LinkedIn, sharing her excitement about the new role
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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Madan has worked across international artist marketing, StampEight and fan development
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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The investment is aimed at significantly strengthening India’s capability to host large-scale international tours, festivals and live productions
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The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The investment comes as BookMyShow doubles down on live entertainment amid a rapidly expanding Indian market
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
The label will debut with the Mirzapur: The Movie soundtrack, releasing on September 4, 2026
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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The company has raised over $3.75 million in pre-seed funding to expand its AI-native live entertainment platform
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Debuts as India's live entertainment boom fuels demand for AI-powered ticketing
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
He will lead brand partnerships across Sony Music's artists and releases
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Tickets for the concert are currently available through Platinumlist, with prices starting at AED 95
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Strategic alliance to champion Bengali artists, music and culture on a global scale
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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The disputed posts reportedly used tracks including Jugraafiya, Lehra Do, Piyu Bole and Uyi Amma in promotional content
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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The partnership supports Shemaroo Entertainment’s strategy to expand regional Indian cinema globally through multi-platform distribution
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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Prior to Shemaroo Entertainment, Ashish Gupta served as CFO at BARC India
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The dispute may also impact the release of Hai Jawani Toh Ishq Hona Hai
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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The recognition comes as India’s live entertainment industry grows across music, comedy, theatre, festivals, and branded experiences
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
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According to court documents reviewed by Reuters, Zee is seeking nearly $3 million in damages
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Industry leaders decode the rise of indie music in modern brand communication
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The case was filed before the Delhi High Court on April 3
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Jaggi will drive digital growth and strengthen distribution partnerships
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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The deal adds a significant Punjabi catalogue, unlocking it for global reach and monetisation
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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Dhillon’s appointment comes as SVF expands beyond regional markets into the wider pan-India music ecosystem
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
In this guest column, Shoven Shah highlights the decentralisation of India’s live entertainment, led by Tier 2 and 3 cities
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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She extended her thanks to film critic and author Anupama Chopra and the editorial team behind The Hollywood Reporter India....
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....