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Tickets for the concert are currently available through Platinumlist, with prices starting at AED 95
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Strategic alliance to champion Bengali artists, music and culture on a global scale
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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The disputed posts reportedly used tracks including Jugraafiya, Lehra Do, Piyu Bole and Uyi Amma in promotional content
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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The partnership supports Shemaroo Entertainment’s strategy to expand regional Indian cinema globally through multi-platform distribution
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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Prior to Shemaroo Entertainment, Ashish Gupta served as CFO at BARC India
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The dispute may also impact the release of Hai Jawani Toh Ishq Hona Hai
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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The recognition comes as India’s live entertainment industry grows across music, comedy, theatre, festivals, and branded experiences
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According to court documents reviewed by Reuters, Zee is seeking nearly $3 million in damages
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
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Industry leaders decode the rise of indie music in modern brand communication
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The case was filed before the Delhi High Court on April 3
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Jaggi will drive digital growth and strengthen distribution partnerships
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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The deal adds a significant Punjabi catalogue, unlocking it for global reach and monetisation
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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Dhillon’s appointment comes as SVF expands beyond regional markets into the wider pan-India music ecosystem
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
In this guest column, Shoven Shah highlights the decentralisation of India’s live entertainment, led by Tier 2 and 3 cities
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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She extended her thanks to film critic and author Anupama Chopra and the editorial team behind The Hollywood Reporter India....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
From global comedy and pop stars to festivals and Indian music tours, the platform will bring high-production live experiences to....
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Reporting to Kevin Vaz, Bhaskar will lead JioStar’s data-led digital advertising strategy
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert....
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His expertise covers AI-driven content, adaptive narratives, digital production and immersive media
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The agreement further opens the door for collaborations between Universal’s global roster of artists and future Excel productions
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The alliance is expected to support Universal Music Group’s expansion ambitions in India while enabling Excel Entertainment to scale up....
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
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NDTV Good Times collaborates with Honey Singh to turn concerts into immersive cultural experiences across 11 cities of Bharat
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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This season aims to blend the fresh voices of today with the timeless songs of yesteryears, offering viewers a celebration....
In this guest column, Mohan Gopinath, Head ,Bollywood Business at Shemaroo Entertainment Ltd., reflects on how Bollywood classics and their....
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars,....
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Before this elevation, Neha Ahuja led Spotify India’s marketing operations as Director.
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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This tour promises to be a landmark experience, an audio-visual spectacle that brings together decades of music in a power-packed....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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In his current role, he leads one of India’s largest digital entertainment platforms – JioHotstar – redefining how stories are....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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Before his current appointment, Guwalani served as Director – Label & Artist Solutions at Believe, where he played a key....
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.
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A seasoned industry leader, Dextryl’s appointment further strengthens Times Music’s focus on aggressive local and global growth.
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
Johnnie Walker Refreshing Mixer Non-Alcoholic’s Summer festival- Revibe is back to get you grooving
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
In an exclusive interview with loudest.in, Yogesh Nambiar, Country Marketing Director at HARMAN India, opens up about the brand’s evolving....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.