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His role at Sony Music Entertainment will focus on its Indian and international music repertoire
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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The latest season of ‘Sa Re Ga Ma Pa’ is being positioned around Zee’s broader theme of “Hindustan Ka Sangeetsthan”
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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Nandu announced the move on LinkedIn, sharing her excitement about the new role
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The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Madan has worked across international artist marketing, StampEight and fan development
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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The investment is aimed at significantly strengthening India’s capability to host large-scale international tours, festivals and live productions
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The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The investment comes as BookMyShow doubles down on live entertainment amid a rapidly expanding Indian market
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
The label will debut with the Mirzapur: The Movie soundtrack, releasing on September 4, 2026
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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The company has raised over $3.75 million in pre-seed funding to expand its AI-native live entertainment platform
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Debuts as India's live entertainment boom fuels demand for AI-powered ticketing
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
He will lead brand partnerships across Sony Music's artists and releases
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Tickets for the concert are currently available through Platinumlist, with prices starting at AED 95
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Strategic alliance to champion Bengali artists, music and culture on a global scale
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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The disputed posts reportedly used tracks including Jugraafiya, Lehra Do, Piyu Bole and Uyi Amma in promotional content
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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The partnership supports Shemaroo Entertainment’s strategy to expand regional Indian cinema globally through multi-platform distribution
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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Prior to Shemaroo Entertainment, Ashish Gupta served as CFO at BARC India
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The dispute may also impact the release of Hai Jawani Toh Ishq Hona Hai
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The recognition comes as India’s live entertainment industry grows across music, comedy, theatre, festivals, and branded experiences
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
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According to court documents reviewed by Reuters, Zee is seeking nearly $3 million in damages
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Industry leaders decode the rise of indie music in modern brand communication
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The case was filed before the Delhi High Court on April 3
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Jaggi will drive digital growth and strengthen distribution partnerships
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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The deal adds a significant Punjabi catalogue, unlocking it for global reach and monetisation
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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Dhillon’s appointment comes as SVF expands beyond regional markets into the wider pan-India music ecosystem
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
In this guest column, Shoven Shah highlights the decentralisation of India’s live entertainment, led by Tier 2 and 3 cities
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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She extended her thanks to film critic and author Anupama Chopra and the editorial team behind The Hollywood Reporter India....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
From global comedy and pop stars to festivals and Indian music tours, the platform will bring high-production live experiences to....
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Reporting to Kevin Vaz, Bhaskar will lead JioStar’s data-led digital advertising strategy
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert....
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His expertise covers AI-driven content, adaptive narratives, digital production and immersive media
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....