In recent years, the global export of Indian music, spanning languages such as Hindi, Punjabi, Tamil, and Telugu, has surged, driven by cross-cultural collaborations and the enhanced discoverability afforded by platforms like Spotify. The first half of 2024 has seen a remarkable spread of songs featuring Indian artists to various international markets, including the US, UK, Canada, Australia, and even France.
Here's a list of the most streamed Indian songs worldwide (excluding India) from January to July this year:
This list showcases a blend of Bollywood, Punjabi pop, and independent music, all resonating with international audiences.
Adding to the excitement, Punjabi artist Harsh Likhari's collaboration with Canadian artist Connor Price, “Customs,” has made it onto Spotify’s Top 50 - Canada playlist. Meanwhile, the collaboration between French artist Tayc and Indian artists Shreya Ghoshal and Rajat Nagpal, “Yimmy Yimmy,” has been featured on the Afropop playlist, one of Spotify’s largest editorially curated pop playlists.
Among the top 50 most exported songs from India are tracks like “Pahadon Mein” by Vishal Mishra, “Ishq” by Faheem Abdullah and Rauhan Malik, “Kurchi Madathapetti” by Mahesh Babu, Sahithi Chaganti, Saraswati Putra Ramajogayya Sastry, Sri Krishna, Thaman S, and “Cuffed (Jo Tha Mila)” by Ananya Birla and Offset. This diversity in musical genres and languages is a testament to the dynamic and boundary-breaking nature of Indian music today.
The first half of 2024 has seen a remarkable spread of songs featuring Indian artists to various international markets, including....
July 24, 2024