THG India Completes First Year, Marks 250+ Live Shows And 40 Brand Deals

THG India, the talent management, live bookings and music publishing joint venture between The Hello Group and Sony Music Entertainment India, has completed its first year of operations, marking its debut year with more than 250 live shows, 68 artists serviced and 40 brand partnerships.

Since commencing operations on August 1, 2025, THG India has focused on building a multidimensional ecosystem for South Asian artists and creators, spanning artist management, A&R, recorded music, live entertainment, brand partnerships, publishing and international collaborations.

Over its first year, the company worked across a diverse talent roster comprising established artists, emerging voices, songwriters, producers and live acts. The roster includes Jonita Gandhi, Nikhita Gandhi, Raja Kumari, W.i.S.H., Arjun Kanungo, SHAI, Manasi Ghosh, Anjana Padmanabhan, Anirudh Suswaram, Mohammad Faiz, AAKASH Ravikrishnan, BANX & RANX and ONEmpire, among others.

Indian Talent Makes Global Mark

Artists signed to THG India contributed to more than 50 releases during the year, spanning international pop collaborations, Hindi and regional film soundtracks, independent music, hip-hop, electronic music and contemporary Indian pop.

Jonita Gandhi expanded her international presence through releases including “Last Night On Earth” with Cheat Codes, “Alibi Pt. 3” with Sevdaliza and international collaborators, and “Hello” with Sigala and Leigh-Anne.

Raja Kumari delivered music across South Indian cinema, Hindi film, hip-hop and electronic music. Her credits included “Firestorm” from They Call Him OG, alongside S.S. Thaman, Silambarasan TR and Deepak Blue, as well as releases such as “Revolver” and “Everybody Knows” from The Ba**ds of Bollywood, “Woh Ikka Hai” from Ikka, “Kismat Ki Chaabi” from Rahu Ketu and “LA INDIA (KALKI Remix).”

Producer and artist AAKASH Ravikrishnan secured an international credit as a producer on Chris Brown’s “Appreciate It” from BROWN (The Chocolate Edition). He also featured alongside A.R. Rahman and Irfana on “Rakkamma (Kuchi Kuchi Rakkamma)” and released collaborative tracks including “yin” and “PRICE2PAY.”

W.i.S.H. expanded its contemporary Indian pop catalogue with its debut album Sweetburn and tracks including “Bolo Bolo,” “Ishaare,” “Desi Girl” and “Jag Se Laaj.”

The wider release slate included Arjun Kanungo’s “DOBARA,” “Na Marende” featuring Arjun Kanungo and Anjana Padmanabhan, Manasi Ghosh’s “Has Do Zara” and Mohammad Faiz’s “Eyes,” alongside releases from Nikhita Gandhi, SHAI and Anirudh Suswaram.

250+ Shows Across Live Entertainment

Live entertainment was a key pillar of THG India’s first year, with the company locking and servicing more than 250 shows across concerts, festivals, sporting events, university stages, corporate engagements, private events and weddings.

W.i.S.H. supported global artist Akon during his India tour and also performed at Spotify RADAR, CORE and major university festivals. Nikhita Gandhi appeared across platforms including an IPL fixture, World Music Day programming, Falcon Festival and the Miss Arunachal Silver Jubilee Grand Finale.

Raja Kumari performed at venues and properties including NMACC and the Women’s Premier League, while Arjun Kanungo appeared across sporting, university and festival platforms. ONEmpire further strengthened the company’s premium live entertainment portfolio through weddings, corporate engagements and public performances, including an appearance at CORE.

40 Brand Partnerships

THG India delivered and serviced 40 brand deals across fashion, beauty, lifestyle, technology, automobiles and youth culture. Its commercial ecosystem included brands such as H&M, Westside, Crocs, FILA, Maruti Suzuki, Spotify, Redken, Maybelline, Noise, SHEIN, MINI, Budweiser, The League and JBL.

Artist-led partnerships included Nikhita Gandhi with Kohler, Acer India and H&M; W.i.S.H. with Maybelline, Redken, Crocs, Westside, FILA and Shoppers Stop x HYBE India; Raja Kumari with Dove and Ray-Ban Meta; and Arjun Kanungo with Ethnix by Raymond and MINI.

Songwriting Camp Creates 130+ Songs

A key A&R initiative during the first year was the creation of one of India’s largest songwriting camps, bringing together Indian and international artists, writers and producers.

Conducted across 137 days and nine studio environments, the initiative generated more than 130 original songs across eight genres, including pop, indie pop, house, dance, electronic music, hip-hop, R&B, Afrobeat and Afro house.

The camp featured artists from THG India’s ecosystem, including Jonita Gandhi, Nikhita Gandhi, Raja Kumari, Arjun Kanungo, W.i.S.H., SHAI and Mohammad Faiz, alongside international and Indian collaborators such as Alawn, BANX & RANX, AAKASH, Karan Kanchan, SANJOY, Skylar Mones, Oscar Bell, Julia Gartha, Carlos Battey and Kyler Niko, among others.

Looking Ahead to Year Two

“When we launched THG India, our ambition was never simply to build another artist-management company. We wanted to create the complete infrastructure around artists and creators -bringing together A&R, live representation, brands, publishing and genuine access to international opportunities,” said Taylor Jones, Founder and CEO, The Hello Group.

“The first year has demonstrated both the depth of talent in India and the scale of what can be achieved when that talent is supported with long-term strategy and global connectivity. We have built the foundation. Year Two is about going deeper, creating more original music and building sustainable careers from India for the world,” he added.

As THG India enters its second year, the company plans to expand its focus on original music, domestic and international touring, global songwriting and production collaborations, brand partnerships, artist development and premium live entertainment.

Upcoming projects include Anjana Padmanabhan’s forthcoming EP, new singles from Arjun Kanungo, W.i.S.H., Jonita Gandhi, BANX & RANX, Nikhita Gandhi and SANJOY, alongside further international collaborations, expanded live initiatives and the continued development of emerging artists.

With its first year focused on establishing its team, creative infrastructure and commercial capabilities, THG India now enters its second year looking to scale its operations and strengthen pathways connecting South Asian talent with the global entertainment industry.