Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities.”In simpler words, the company is focusing on it’s profitable strength: YouTube.
Connecting artists to new audiences, while helping tell their stories, and growing an advertising-based revenue stream that benefits all of our partners, are key considerations that drive how we develop and adapt our business. Belief in the power of the music videos will always remain at Vevo's core."Fortunately, Vevo music videos and original content will still be available on YouTube. Users having playlists on Vevo will reportedly be able to convert them to YouTube playlists. (Image credits: Vevo facebook page, Digitunes.in)
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