Unveiling The Year In Beats: Spotify's 2023 Wrapped Is Live!

Spotify is unveiling its Wrapped campaign and the top artists, songs, albums, and podcasts that defined how over 574 million people around the world listened this year. We’ll also launch your Wrapped, the personalised user experience with new interactive features to help fans celebrate their year on Spotify. All assets can be found HERE.

Here’s India’s 2023 audio review in a nutshell:

• Arijit Singh captured hearts around the world this year, coming in at #12 amongst the most streamed artists globally. 
• India’s listening trends in 2023 showcased the country’s rich linguistic diversity, with the most streamed artists singing in Hindi, Tamil, Telugu, and Punjabi, among other languages. 
• Bollywood music came out on top as the most streamed genre in India, followed by Punjabi Pop and Tamil Pop.
• Amongst podcast listeners, religion and spirituality, education, and society and culture were the most popular genres, with all seeing remarkable year-on-year growth in India.

Here’s what India streamed the most this year: 

 MUSIC

• Most-streamed artists: For the third consecutive year, Arijit Singh took the top spot for most-streamed artist on Spotify in India, followed by - 
• Pritam
• Anirudh Ravichander
• A.R. Rahman
• Shreya Ghoshal
• Amitabh Bhattacharya
• Alka Yagnik
• Vishal-Shekhar
• Sidhu Moose Wala
• Udit Narayan. 

• Most-streamed songs: The most-streamed song of 2023 on Spotify in India is the  record-breaking hit “Maan Meri Jaan” by King and Saurabh Lokahnde with over 275 million streams this year. Other top streamers songs include - 

• “Kahani Suno 2.0” by Kaifi Khalil
• “Kesariya” (from ‘Brahmastra’) by Pritam, Arijit Singh, Amitabh Bhattacharya
• “Malang Sajna” by Sachet Tandon, Parampara Tandon, Kumaar 
• “Cheques” by Shubh, Tatay Produciendo
• “Heeriye” (feat. Arijit Singh) by Arijit Singh, Dulquer Salmaan, Jasleen Royal, Aditya Sharma, Sourav Roy
• “Chaleya” (from ‘Jawan’) by Anirudh Ravichander, Arijit Singh, Kumaar, Shilpa Rao
• “Phir Aur Kya Chahiye” (from ‘Zara Hatke Zara Bachke) by Amitabh Bhattacharya, Arijit Singh, Sachin-Jigar
• “Agar Tum Saath Ho” (from ‘Tamasha’) by Alka Yagnik, Arijit Singh, A.R. Rahman, Irshad Kamil
• “Daku” by Chani Nattan, Inderpal Moga

• Most-streamed albums: “Kabir Singh” by Various Artists is the most-streamed album of 2023 in India, followed by - 
• “Ultimate Love Songs” by Arijit Singh
• “Moosetape” by Sidhu Moose Wala
• “Still Rollin’” by Shubh
• “Champagne Talk” by King
• “Brahmastra” by Pritam
• “Shershaah” by Various Artists
• “Aashiqui 2” by Mithoon
• “Love Aaj Kal” by Pritam
• “Starboy” by The Weeknd

PODCASTS  

• Most streamed podcasts: “Shrimad Bhagavad Gita” is the most-streamed podcast on Spotify in India this year. Other top podcasts that made it to the top 10 list are:
• “The Ranveer Show”

• “Krishna - The Supreme Soul”
• “True Story Bro! with Triggered Insaan”
• “Mahabharat Gaatha”
• “The Horror Show by Khooni Monday - Scary Stories in Hindi”
• “The Ranveer Show Hindi”
• “Ajay Bhalla”
• “The Stories of Mahabharata”
• “The Joe Rogan Experience”

For the global top lists of 2023, check out Spotify’s For the Record blog.

YOUR WRAPPED PERSONALISED USER EXPERIENCE

Eligible users can access their personalised 2023 Wrapped experience exclusively in the Spotify mobile app (iOS and Android) and also this year, via web view on mobile or Desktop by heading to Spotify.com/Wrapped. Please make sure your Spotify app is updated to the latest version to access. 

In addition to your top artists, genres, songs, podcasts and minutes listened, we’re adding a few new features to look out for.

• Me in 2023 celebrates a streaming habit that defined your listening this year. The experience will reveal one of 12 listening characters that best describes the way you listened on Spotify this year – examples include the Shapeshifter (you’re quick to move from one artist to the next), the Luminary (you play light, upbeat music more than others), or the Alchemist (you create your own playlists more than others do).
• Sound Town matches you to a city based on your listening and shared artist affinity. Listening habits are shared in surprising ways across communities around the world, and 2023 Wrapped celebrates that.
• Wrapped fan-favourites appear in a refreshed way users haven’t seen before: 

• Top 5 Genres story shows you how your top five music genres stacked up with a new sandwich-inspired design. 

• Top 5 Artists lets you see the month your listening peaked for each artist – painting a fuller picture of your entire year and all the moments that made it.

• You will also get to hear from one of your top artists directly within your personalised Wrapped via Your Artist Messages. You can then visit the Wrapped feed for video messages from thousands of artists including Taylor Swift, Bad Bunny, Anirudh Ravichander, Shreya Ghoshal, Prateek Kuhad, Sid Sriram, Amit Trivedi, Anuv Jain, Hiphop Tamizha, Armaan Malik, Asees Kaur, Jonita Gandhi, Karan Aujla, Shekhar Ravjiani, Guru Randhawa, Ikky, Parampara Tandon, Sachet Tandon, Vishal Mishra, NewJeans, SZA, Jung Kook and more. See HERE for a video compilation of the artist's messages. 

• Wrapped Feed: Right on your Spotify Home screen, the Wrapped feed is the one-stop shop for all things Wrapped, including the best of editorial playlists, merch from your top artists, concerts near you, and more.

• Blend to the Wrapped experience: You’ll also see Wrapped come to life through some of our favourite product features like Blend. This year, you can invite your friends to create a Blend and tap the ‘2023 Wrapped Top Songs’ filter to combine all of your top songs from this year into one shared playlist. 

Additionally, Spotify has also launched its Wrapped creator experience for podcasters and artists.  With access to their own individualised Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year. Check out Spotify for Artists and Spotify for Podcasters to learn more. 

Check out spotify.com/wrapped, and please find hi-res images to include in your story HERE.