Artiste First Presents 'Tarakkiyan': The Latest Punjabi Hip-Hop Sensation

To the ones who succeed in style, the ones staying humble all the while! Artiste First’s latest release is a funky, cool anthem that pays an ode to all the hard-working hustlers of the world.  Featuring talented musicians DRV ,  Boyblanck and Bombay The Artist, ‘Tarakkiyan’ is Artiste First’s biggest hip-hop production to date.

Part of DRV and Boyblanck’s Multani Mitti album, Tarakkiyan, is a new school modern trap beat that revels in a snazzy yet rustic vibe. Written and performed by DRV and Boyblanck, with Bombay The Artist lending guest vocals, this trendy melody has many musical surprises up its sleeve. While the song’s title translates into success, it delivers the message of staying grounded and simple no matter how high the success is. With catchy lyrics that breathe fire and groovy music that captures Punjabi panache, Tarakkiyan has style, substance and instant repeat value.

It’s not just the music that stands apart! Tarakkiyan also boasts of a visually rich music video created on a grand and lush scale, music produced by Babywxve. The Artiste First production sees DRV and Boyblanck, as well as Bombay The Artist, at their dapper best as they vibe on the streets of Dubai. Showcasing an array of captivating locations in the Gulf city, the video is a suave spectacle of luxury, sand and sea. Directed by Aavrit Bagga, the music video reflects the epic scale of the song.

Delhi-based rapper DRV has set the hip-hop scene ablaze with his unique vocals and supreme melodies, while Noida native Boyblanck is a hip-hop heartthrob who has already worked with the likes of Anurag Kashyap. The dynamic duo has crafted a hip-hop tune for the ages with Tarakkiyan.

Talking about his latest song, DRV said, “Tarakkiyan is a song that comes from a very personal space. In my whirlwind musical journey, I’ve wholeheartedly embraced my highs, but my beliefs have also led me to stay humble, and that is the essence we wanted to imbibe in this track. Tarakkiyan will not just resonate with hip hop fans, but anybody who has worked their way to the top, never forgetting their roots”.