Spotify Launches "Music, Magic Hai" Campaign To Celebrate The Power Of Music

Spotify, the leading audio streaming platform, has launched a vibrant new campaign titled "Music, Magic Hai," aimed at showcasing the profound impact music has on listeners' lives. This campaign, available in Hindi, Tamil, Telugu, and Malayalam, explores how music enhances various moments and relationships.

The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as a delightful companion in everyday life. Through simple yet impactful narratives, these ads highlight the magic that music brings to daily experiences.

“Music is a powerful medium that can transform your mood, create and mend relationships, and make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners,” said Neha Ahuja, Head of Marketing, Spotify India.

To enhance the listening experience, Spotify is also offering a special deal for Indian users: three months of Spotify Premium for ?59, valid until August 25th.