Nora Fatehi, the globally renowned singer, dancer, and actress, whose music has captivated millions and garnered billions of views and streams, has recently inked a groundbreaking deal with Warner Music Group (Nasdaq: WMG) – marking her inaugural collaboration with a major international record label.
This partnership aims to propel Nora's music career to new heights on a global scale, with collaborative efforts spanning across the U.S. and beyond. It seeks to broaden her fanbase through a diverse array of innovative projects and releases. Notably, Nora will maintain her affiliation with T-Series, the esteemed Indian music label and film studio, for her ventures within Bollywood.
Hailing from Toronto, Canada, with Moroccan roots, Nora initially gained prominence as a Bollywood actress, showcasing her versatility in Hindi, Telugu, Tamil, and Malayalam cinema. Proficient in multiple languages, including Darija, Arabic, English, and French, she has cultivated a devoted and diverse fan following worldwide, boasting over 46 million Instagram followers and 21 million on Facebook. Her musical endeavors have amassed a staggering 1.2 billion streams and over 5 billion views on YouTube.
In a milestone moment, Nora's rendition of the Bollywood classic "Dilbar" in the movie "Satyameva Jayate" garnered over 20 million views within 24 hours of its release on YouTube, setting a record on the platform. She further expanded her reach by collaborating with Moroccan group Fnaïre for an Arabic version of the song, becoming the first Arab-African artist to surpass one billion views on a single music video on YouTube.
Among her notable international musical collaborations are tracks like "Pepeta" with Tanzanian singer-songwriter Rayvanny and "Dirty Little Secret" with British singer Zack Knight. Additionally, Nora has released solo hits such as "Im Bossy," while her Bollywood numbers like "O Saki Saki," "Garmi," and "Dance Meri Rani" collectively boast five billion views on YouTube.
Nora's star has also shone brightly on esteemed global platforms, including her performance alongside Fnaïre at the Olympia in Paris in 2020 and her appearance at the Global Arena of EXPO 2020 in Dubai. Her participation in the closing ceremony of the FIFA World Cup 2022 in Qatar further solidified her status, as she dazzled audiences with her impeccable dance moves and rendition of "Light the Sky," the FIFA World Cup anthem.
In parallel to her musical triumphs, Nora's film career continues to ascend, with her latest venture "Crakk - Jeethegaa Toh Jiyegaa," touted as India's first extreme sports action film, hitting theaters recently.
Expressing her excitement about the collaboration, Nora Fatehi stated, "I've achieved considerable success thus far, but this partnership marks a pivotal juncture in my musical journey – a new chapter in my global career! My aspiration is to transcend borders and cultures as a music sensation, uniting fans worldwide through my art. I eagerly anticipate collaborating with Warner Music to harness their expertise in realizing this vision."
Robert Kyncl, CEO of Warner Music Group, lauded Nora's extraordinary talent and global appeal, expressing enthusiasm about the prospect of expanding her reach to new audiences worldwide.
Alfonso Perez-Soto, President of Emerging Markets at Warner Music, echoed this sentiment, commending Nora's star power and unwavering determination, and expressing eagerness to provide Warner Music's global resources to support her ascent in the music industry.
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