Param Yadav Joins Sony Music As Senior Executive – Video Growth & Partnerships
The appointment comes as music companies increasingly focus on video, digital platforms and audience growth
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Sony Music has strengthened its video and digital growth function with the appointment of Param Yadav as Senior Executive – Video Growth & Partnerships.
Yadav announced the new role on LinkedIn, describing the move as a new chapter in his career. In his post, he shared his excitement about joining Sony Music and said he looks forward to learning, taking on new challenges and creating impactful work in the new role.
The appointment comes as music companies continue to place greater emphasis on video-led content, digital platforms and audience growth. Yadav’s role at Sony Music will focus on video growth and partnerships, areas that have become increasingly important to the music industry’s digital strategy.
Sharing the announcement, Yadav wrote, “I’m happy to announce that I’ve joined Sony Music as Senior Executive – Video Growth & Partnerships.”
He also expressed gratitude towards those who have supported him throughout his career, calling the move a “new beginning.”
Yadav’s appointment adds to Sony Music’s focus on expanding its digital video ecosystem and building partnerships that can drive audience engagement across platforms.