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In this guest column, he highlights how India’s music industry is booming into a multi-billion-rupee ecosystem, fueled by streaming, brand....
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On World Music Day, exchange4media and Loudest.in sparked urgent conversations on how AI, sonic branding, and evolving monetisation models are....
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The Grammy-nominated rapper, singer, and classical dancer delivered a deeply personal and powerfully reflective keynote, tracing her creative and spiritual....
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Kazi opened with a recap of the past year’s breakthrough moments in Indian music: Diljit Dosanjh at Coachella, Anuv Jain....
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The core issue, Sanyal argued, is not lack of demand,but an entrenched, decades-old expectation that music should cost nothing.
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Raja believes sonic branding will move from a marketing curiosity to a strategic necessity.
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The event focused on exploring areas of collaboration with the government to promote and support India's burgeoning creative economy.
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
The growing trend of supporting independent artists marked a shift in the dynamics of the music industry, allowing for diverse....
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The "Smart, but not Art" campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot....