B Praak And Jaani Launch Kripa Records With Shreya Ghoshal’s Soulful Bhajan

B Praak and Jaani, the iconic duo behind numerous chart-topping hits, have launched Kripa Records, a devotional music label dedicated to celebrating Indian spirituality and culture. The label’s debut release features none other than Shreya Ghoshal, India’s most cherished voice, delivering a soulful bhajan that promises to touch hearts deeply.

This landmark collaboration brings together B Praak’s soul-stirring compositions, Jaani’s poetic brilliance, and Shreya Ghoshal’s divine vocals to create a spiritual masterpiece.

Adding to the excitement, Kripa Records will unveil another spiritual offering, “Aaye Ram Ji,” featuring the talented actress Shriya Saran, further enriching the label’s journey with a visual and musical feast.

Speaking about this new venture, B Praak shared, “Devotional music has always held a special place in my heart. It brings peace and purpose like no other genre. With Kripa Records, I aim to transform this personal connection into an entrepreneurial journey—one that brings people closer to their roots and spirituality. Starting this label has been a dream, and having Shreya Ghoshal inaugurate it with her voice feels like the perfect beginning.”

Kripa Records signifies a pivotal milestone in B Praak and Jaani’s careers, as they venture into devotional music with a mission to create meaningful art that resonates with listeners on a spiritual and emotional level.

The label aims to seamlessly blend tradition with modernity, redefining devotional music through serene melodies, timeless values, and contemporary appeal.

The first bhajan, sung by Shreya Ghoshal, is set to release on 27th January, marking the beginning of a new chapter in devotional music. Prepare for a transcendent musical experience that celebrates faith, tradition, and spirituality.