Music marketing startup Your Music Marketing (Y2M) has released findings from its analysis of over 25.3 billion Spotify streams across 'several hundred' artists. The report delves into Spotify's algorithmic playlists and mixes, including its radio feature, Daily Mix, Discover Weekly, Release Radar, On Repeat, and Repeat Rewind playlists.
According to Y2M, 18.7% of the analyzed streams, dating back to 2015, originated from these algorithmic playlists. However, over the past year, this percentage has risen to just over 21%. Extrapolating from Spotify's share of the global streaming market, the report suggests that its recommendation algorithms could be responsible for generating "between $858 million and $1.16 billion" in revenues for the music-streaming industry.
Moreover, the study draws comparisons between emerging artists and established musicians. It notes that, on average, emerging artists receive nearly two-thirds of their listens (59.9%) from programmed sources, predominantly user playlists. In contrast, the most popular artists experience a reversal in this trend, garnering around two-thirds (64.2%) of their listens from active sources.
The report showcases significant growth across various financial metrics, underlining the company's robust performance amidst a dynamic market landscape.
April 29, 2024
Operating from Dubai, Warner Music South Asia will be led by Jay Mehta, in collaboration with Alfonso Perez Soto, the....
April 15, 2024
Through its distribution services, artists can sell their on major stores and streaming platforms while retaining full ownership.
April 03, 2024
Their inaugural partner was Universal Music Group, which enlisted a steering group of artists and producers to guide the initiative's....
March 27, 2024