Mahindra Group Announces 2024-2025 Festival Lineup: A Celebration Of Music, Poetry, And Theater

The Mahindra Group unveils its much-awaited Cultural Events Calendar for 2024-2025, and it promises to be vibrant celebration of India’s rich artistic tapestery. From rock music to poetry, performing and visual arts, to crafts, this year’s calendar provides something for everyone. Having firmly established itself in the cultural scene of India, Mahindra has long been a driving force in preserving and promoting India's cultural heritage, and its events have only grown in size, impact, and creativity over the years. With an eye toward engaging younger audiences, these gatherings are shaping art styles worldwide while remaining rooted in tradition.

Mahindra Group’s beloved series of live events for this year, part of its Cultural Outreach initiative, will once again act as a driving force in preserving India’s rich traditions while ensuring these cultural practices thrive in the modern world. Here are the upcoming programmes that will take fans on a soulful artistic journey full of discovery, making these festivals the vibrant core of Indian arts and culture.

1.Mahindra Independence Rock Festival (16th November - 17th November 2024):Building on its success last year, the 30th edition of the festival this year aims to continue reviving the rock music scene in India. By encouraging young independent rock musicians through their platform, the festival offers them the creative freedom to express non-conformist ideas while championing freedom of speech, inclusivity, and equality.

2. Mahindra Kabira Festival (13th December - 15th December 2024): The Mahindra Kabira Festival is an annual event held on the historic ghats of Varanasi, celebrating the mystic melodies and artistic spirit of the Poet-Saint Kabir. This edition seeks to bring Kabir's timeless philosophy to life, connecting his profound teachings with modern audiences in a vibrant and captivating way.

3. Mahindra Sanatkada Lucknow Festival (31st January - 4th February 2025): The Mahindra Sanatkada Lucknow Festival is a five-day annual celebration that showcases the rich and harmonious culture of Awadh.

4. Mahindra Blues Festival (8th February - 9th February 2025): As Asia's largest Blues festival, the cultural festival has become a landmark Western music event in Mumbai, firmly woven into the city's cultural fabric. Hosted at Mehboob Studios, this year’s edition aims to feature the world's leading blues artists, establishing itself as a premier destination for blues enthusiasts.

5. Mahindra Percussion Festival (8th March - 9th March 2025): The Mahindra Percussion Festival is a groundbreaking platform that explores a range of music genres, all anchored by powerful percussion rhythms that capture the essence of music. Aiming to democratise the arts and push creative limits, the 3rd edition offers a celebration of rhythm that profoundly resonates with human emotions, delivering a truly world-class cultural experience.

6.Mahindra Excellence in Theatre Awards Festival(13th March - 20th March 2025): Through its editions, the META Awards has become a significant platform that brings together both emerging and established theatre companies on a unified stage. To date, it has showcased over 100 theatrical masterpieces from across India, earning a reputation as a prestigious institution dedicated to recognising, nurturing, and promoting exceptional theatre.