Radio City Partners With 8 Renowned Artists For ‘Music Fest – Desi Vibe’ To Enhance Business Opportunities

Radio City is all set to captivate music enthusiasts with the introduction of Radio City Music Fest – Desi Vibe. Featuring an impressive lineup of 8 prominent artists spanning various genres, this musical extravaganza promises to be an emotionally stirring experience for listeners nationwide.

The distinguished roster for Music Fest Chapter 1 included music maestros like Ankit Tiwari, Stebin Ben, Akhil Sachdeva, and Meet Bros. In the upcoming edition, renowned artists such as Rabbi Shergill, Maame Khan, Indian Ocean, Hari & Sukkhmani, and Bismil will contribute to another electrifying chapter. Each artist brings a distinctive flavor to the concert, showcasing the diverse landscape of Indian music.

The Radio City Music Fest – Desi Vibe is not a one-time event; it's a nine-week musical journey. Every Friday, from 8 to 9 pm, listeners can tune in to Radio City across all Hindi-speaking markets to witness a featured artist sharing their stories, anecdotes, and performing their best hits.

Ashit Kukian, CEO of Radio City, unveiled the grandeur of the Radio City Music Fest – Desi Vibe concert series. He expressed, “Radio City, always at the forefront in championing India’s rich musical diversity, is poised to spark a revolution with the launch of Radio City Music Fest – Desi Vibe. Our goal is to create an unparalleled auditory adventure, establishing a deep connection between our discerning listeners and the music composers. With this legendary lineup and our cutting-edge digital series, we're set to embed unforgettable tunes into the hearts and minds of our listeners.”

Rabbi Shergill, a well-known Indian musician and artist, commented, “This initiative not only showcases Radio City’s commitment to providing quality entertainment but also highlights its dedication to promoting the rich heritage of Indian music. As the concert series unfolds, it is poised to become a cultural phenomenon, captivating audiences and leaving a lasting impact on the Indian music landscape. Radio City Music Fest – Desi Vibe promises to be a memorable journey through the heart and soul of Indian music.”

The Indian Ocean band, pioneers of the fusion rock genre in India, added, “As we embark on this musical journey with Radio City, we anticipate a wave of connection with our audience. Music transcends boundaries, and Radio City Music Fest – Desi Vibe is a testament to that.”

Prepare for a soulful music journey as Radio City introduces an exclusive 10-minute web series for every featured artist in this year’s Music Fest. This digital content provides an insider’s view into the personal and professional realms of favorite musicians, featuring exciting interviews, behind-the-scenes magic, and even a sneak peek into their creative process.

Every week, Radio City presents exclusive and exciting episodes on their social media platforms. It’s more than just a festival; it's a personal rendezvous with the music legends you adore, adding an extra layer of enthusiasm to the experience.