UMG For Brands Acknowledges Partners At Delhi's Premier Music Showcase

The Universal Music Group in India recently announced big growth moves including upping of its regional leadership during the visit of Adam Granite – CEO Africa, Middle East and Africa (AMEA) - to Mumbai & the Capital last week.

Chairman CEO Devraj Sanyal, along with Sanujeet Bhujabal, MD Universal Music India  & South Asia & Preeti Nayyar, SVP & Business Head UMG for Brands, India & South Asia hosted two big celebrations in both cities in honour of Adam’s visit, which saw the who’s who of the artist, composer, producer, singer writer community in attendance, in respect to Universal Music’s always-on, artist- first way of life.

Badshah, Neha & Tony Kakar, Harrdy Sandhu, Divine, Jaani, Kanika Kapoor, MC Stan, Kanishk & Kavita Seth, Dino James, Dhanda Nyoliwala (who flew in special from Australia), MC Square, Paradox, DG Immortals, Raga, Gulzar Cheniwala, Vilen were some of the stars that showed up and discussed the future of an artist-centric economy to come.

Amidst the performances from some of the most promising emerging stars of tomorrow, UMG for Brands felicitated three of their partners – also some of the biggest global majors in their respective categories – Hyundai, Coca Cola, Pernod Ricard.

Team UMGB along with Adam & Devraj celebrated these special partnerships for taking the lead in enabling cultural change through music  & music-led IPs in partnership with Universal Music Group.

In an increasingly cluttered environment of consumers’ mind-space that exists today, brands across categories are resorting to differentiated thinking and marketing vehicles to capture share-of-voice . 

Music has always been at the heart of engaging the consumer with the brand’s narrative. But the trio of brands : Hyundai, Coca Cola, Pernod Ricard - as diverse as automobile, alcoholic and non-alcoholic beverages - are taking this several steps further, by using the undeniable power of music  and artistry as a focal point in their marketing strategy. These three brands have consistently collaborated with UMG for Brands over the last few years, to produce some incredible and distinctive music led IPs and getting together artists across a wide spectrum and languages. Thus, they have been at the forefront of effecting a cultural paradigm shift through music, with UMG for Brands being a solid partner all through. 

Through Hyundai’s Spotlight, Coca Cola’s Coke Studio Bharat (Season 1 and 2) and Pernod Ricard’s “Royal Stag Boombox” (Season 2) – some of the most sought-after names in the music and entertainment business have churned out some chartbuster tracks. These brands have effectively used music to communicate their core messaging, bring fans closer to the artists and drive brand love. UMG for Brands appreciates their association and the evening that was to bring all these entities together to formally recognise their contribution.

Sanyal, serving as Chairman and CEO of UMG India SA and Senior Vice President of Strategy for AMEA, expressed, “ Globally our Music & Brands business is the biggest & the most recognised because we partner with some of the smartest & most innovative CXOs in the world over & even here it’s really no different. My friends Tarun from Hyundai, Arnab from Coke & Karthik from PR are the best in class marketeers in their categories, willing to push the envelope every day to be better, ahead of the curve & absolutely world class and I couldn’t be more honoured to celebrate that especially in the presence of my boss & partner Adam.