Tag: BRANDS All Tags
Industry voices urge brands to tap regional music audiences through authentic partnerships that drive measurable growth
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Sumedhas Rajgopal, Head of the Independent Artist Collective at UMG India, talks about building year-round brand associations with regional music
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Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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Bush will join the company in November and report to UMG Chief Operating Officer Boyd Muir
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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The three-day festival will bring together beauty brands, artists, experts, creators and consumers, with tickets live on BookMyShow
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Supported by H&M, Budweiser 0.0, Airbnb, Nivea, Fastrack, RuPay, Sprite and other leading brands
The event will bring together industry professionals at Bharat Mandapam, New Delhi, from August 19–21, 2026
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The partnership reinforces boAt's commitment to supporting emerging creators and youth-driven cultural movements
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UK music company eyes Rs 75 billion market with multilingual originals and rights business
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In this guest column, Amruta Kolatkar, singer and Head of Administration & Operations (APAC), explores how the creator economy is....
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
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Industry leaders decode the rise of indie music in modern brand communication
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As IPL campaigns scale, music rights move from compliance to strategy
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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Varun Koorichh says these moments fuse culture, entertainment, and social connection,driving anticipation, memories, and experiential cocktail culture
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The platform is expanding beyond music into audio, video, podcasts, and interactive formats, creating new avenues for advertiser engagement
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In this guest column, Shiva Bhavani, Founder & CEO, Wing Communications, unpacks why AI misuse could trigger a trust crisis....
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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The platform has delivered five collaborations this season, collectively garnering nearly 65 million views, according to the company
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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This launch comes in response to the rising demand for culturally relevant and copyright-safe festive music among creators and brands.
Consumer demand fuels India’s concert economy, but sponsorships cover the costs that ticket sales alone can’t.
The brand aims to onboard 1500+ brands by the end of FY’26 through its music-tech play.
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The vibrant and empowering anthem celebrates the spirit of Indian women always transforming, always seeking a Glow-up. It features the....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli,....
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This coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented....
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Surrounded by lush vineyards and breathtaking views, the venue promises a magical blend of music, wine, and unforgettable moments.
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These projects have empowered a diverse mix of artists to amplify brand messages, galvanize fan communities, and expand their reach....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.
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In an exclusive interview with Loudest.in, 8-Bit Culprit shares insights on the new collaboration and discusses the landscape of music....
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
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The purchase marks the end of an era for the beloved Rhythm House, a store that once hosted legendary musicians....
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This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
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Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....
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This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow....
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From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....
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The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
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This collaboration brings fresh and exciting content to music lovers worldwide, including brand new tracks from the acclaimed artists Karol....
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The fusion of music and motorcycling truly embodies a sense of freedom and exploration which is exactly what Spotify and....
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Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because....
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The energetic dance music video, a fusion of GenZ energy and brand storytelling, seamlessly blends the brands into the visuals....
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Palm Expo is the ultimate industry platform where professionals from Experiential, Events, Lighting, Technology and affiliated industries network and view....
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With a career spanning over two decades, Jerath brings extensive experience in marketing, digital strategy, product management, and consumer engagement.
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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The world-renowned singers have joined Whisper to help Keep Girls in School via spreading the message of ‘Period ka Matlab,....
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For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....
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Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as....
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Hypothesis is a futuristic solution to influencer marketing for brands and agencies.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
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This grand celebration honoured outstanding achievements in broadcasting across numerous categories, showcasing Radio City's pledge to excellence in the streaming....
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Team UMGB along with Adam & Devraj celebrated these special partnerships for taking the lead in enabling cultural change through....
A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the....
Both brands join hands for the Much-Awaited Second Season of Mothership, an IP launched by TTT as homage to central....
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For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....
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The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....
Brands need to navigate this musical journey carefully, ensuring they strike the right chord with their audience while staying true....
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This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
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According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....
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In an exclusive interview with loudest.in, Abhishek Biswal graciously shares his profound insights into Wynk Music and offers a glimpse....
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The track for the campaign has been composed by the notable music director - Sneha Khanwalkar.
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These musical mavens are turning up the volume on niche sounds, captivating audiences and changing tunes across the globe.
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With its unique blend of audio storytelling and intimate engagement, podcasts have revolutionized the way brands approach advertising and marketing....
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As consumer preferences evolve and technology continues to reshape the way we engage with content, brands are exploring innovative strategies....
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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In an exclusive chat with loudest.in Neel Gogia and Arpan Soni Founder of IPLIX talks about IPLIX impressive growth and....
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Recognizing this vast reach, Spotify sees a prime opportunity for brands to engage with listeners through innovative, music-centered campaigns.
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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Ankit Kataria, the Director of Marketing at AB InBev India, reflects on the brand's enduring journey, emphasizing the significant role....
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The partnership will see Hypothesis empower Togglehead to make proactive decisions and support the entire campaign management pipeline by serving....
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The brand has introduced an innovative and interactive experience that allows couples to weave their moments of love into a....
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The "Max Protein Salute." In partnership with the dedicated officers of the Mumbai Police department, this groundbreaking initiative is dedicated....
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The People Abhiyan and Co-organiser of Har Dil Mein Samvidhan, emphasizes the importance of knowing the Constitution. "Knowing our Constitution....
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This partnership marks a fusion of music and gastronomy, bringing together the infectious beats of Gippy Grewal's hit song "Gang....
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The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza,....
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Featuring over 40 artists, 4 stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India will....
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As the brand celebrates its second year of the partnership with Lollapalooza India
George is at the forefront of Percept Live's innovative growth, both nationally and internationally.
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The Stockholm-based company, which announced a 17% reduction in its workforce impacting over 1,500 employees in December, witnessed the departure....
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According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their....
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In his new role, Mr. Dcruz will lead the strategy for the TIPS brand and build collaborative partnership between brands,....
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In this interview, we delve into GBS Bindra's role at Hipi, exploring how he navigates the complexities of relationship management,....
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....