Jamie Todd-Brown Appointed To Lead Brand Partnerships At Sony Music Entertainment

Sony Music Entertainment has welcomed back Jamie Todd-Brown, who has rejoined the company to work across brand partnerships for its global artist roster.

Announcing the move on LinkedIn, Todd-Brown shared his excitement about returning to the music major, highlighting a packed release calendar and his focus on forging new brand collaborations.

“So excited to have returned to Sony Music Entertainment, working across brand partnerships for an incredible roster. Our year is stacked with upcoming releases, and I’d love to connect to explore how we can collaborate,” he wrote.

In his new role, Todd-Brown will work with brands to create strategic partnerships around Sony Music’s extensive catalogue of artists and forthcoming releases. His responsibilities are expected to include developing commercial collaborations, sponsorship opportunities and integrated marketing campaigns that connect artists with brands.

The announcement signals Sony Music Entertainment’s continued investment in strengthening its brand partnerships business as labels increasingly look beyond traditional music marketing to create new revenue streams and audience engagement opportunities.

Todd-Brown also invited potential partners to connect with him to discuss future collaborations, underscoring Sony Music’s intent to build deeper relationships with brands across its upcoming release slate.

His return comes at a time when brand partnerships have become an increasingly important part of the global music business, with labels, artists and marketers leveraging strategic collaborations to amplify campaigns and unlock new commercial opportunities.