Believe Expands Into Music Publishing In India And South Asia To Boost Global Artist Development

Believe, one of the world’s leading music companies, has announced the launch of Believe Music Publishing across select markets, including India and South Asia, marking a major milestone in its ambition to evolve into a fully integrated global artist development company. This digital-first publishing division expands Believe’s ability to empower artists, independent songwriters, and publishers at all stages of their careers in one of the fastest-growing and most dynamic music regions in the world.

Built on the combined strengths of Believe and Sentric, which was acquired in 2023, Believe Music Publishing brings together cutting-edge technology, data-driven insights, and global infrastructure to deliver one of the most advanced publishing services in the industry. With a global network of more than 160 publishing experts, the division covers creative, sync, and revenue optimization functions, while its transparent and efficient collection infrastructure benefits from long-standing partnerships with collection societies worldwide. The integration of recording and publishing enables teams to leverage shared data and create greater opportunities for artists and rightsholders — a model that has already driven digital revenue growth 13 points above the market in 2024 for songwriters represented by Believe.

Existing publishing services within Believe will continue to operate alongside the new division. Sentric will remain focused on administration solutions for self-published songwriters, while TuneCore will continue to provide publishing administration for its creators.

Chris Meehan, who founded Sentric in 2006 and led its transformation into a globally recognized independent publisher, has been appointed CEO of Publishing, Believe, with the responsibility of building the company’s global publishing foundations.

Denis Ladegaillerie, Founder & CEO of Believe, said, “The launch of Believe Music Publishing consolidates Believe’s position as an integrated global music company. With digital now being the biggest driver of collections for creators, and the publishing market exceeding €4 billion after a decade of double-digit growth, we are uniquely positioned to lead this evolving space. Our publishing arm now complements our leadership in recording, and I am confident that Chris and his exceptional team will drive our innovative, digital-first approach to benefit artists, labels, and publishers at every stage of their careers.”

Meehan added, “It has been an incredible journey to build the foundations of Believe’s publishing business since our acquisition of Sentric. With our expert teams, innovative approach, and industry-leading technology, I’m confident Believe will establish itself as a key global publishing player in the years to come.”

The launch in India and South Asia underscores Believe’s commitment to investing in high-growth markets rich in creative talent. The region’s music industry is undergoing a remarkable transformation fueled by digital consumption, the rise of independent artists, and increasing global collaborations , creating unprecedented opportunities for creators and rights owners alike.

Vivek Raina, Managing Director, Believe India, said, “Publishing is a vital part of artist development, and this expansion enables us to offer Indian and South Asian songwriters world-class support , from rights management to creative collaborations , while opening new global opportunities.”

Sunil Gursahani, Head of Publishing – India & South Asia, added, “This launch reinforces Believe’s ambition to be a global artist development company. With our infrastructure, technology, and fair approach, we are well-positioned to unlock meaningful long-term value for artists, labels, and rightsholders in this fast-evolving market.”

As part of its South Asia strategy, Believe Music Publishing has already partnered with key regional labels and rightsholders, including Fresh Media Records, Red Leaf Music, Music Tym Productions, and Gulab Sidhu Music, representing artists such as Garry Sandhu, Sukh Lotey, Jang Dhillon, and Nimaan Sidhu. These collaborations highlight Believe’s commitment to nurturing South Asia’s vibrant and diverse music ecosystem.

With this launch, Believe strengthens its vision of operating as a fully integrated artist development company, uniting recording and publishing capabilities under one global platform to empower artists, songwriters, labels, and publishers around the world.