Ray-Ban Unveils Groundbreaking 'Reverse Garden' Experience At Magnetic Fields Festival 2023

Ray-Ban, the world’s most iconic eyewear brand known for its timeless style and innovative designs, is thrilled to celebrate contemporary music, art, and culture at Magnetic Fields Festival 2023. A legendary brand for visionaries, culture shapers and trend setters - Ray-Ban has always been ahead of the curve when it comes to creating unforgettable experiences allowing brand purists to celebrate their most authentic selves. Taking place from 15th - 17th December 2023 at Alsisar Palace, the musical extravaganza aims to showcase diverse future facing sounds from India and around the world that have set the electronic music landscape abuzz in recent years.

Year 2023 has been impressive for Ray-Ban that marked one of their biggest innovations: REVERSE featuring four timeless unisex sunglass styles presenting an impossible new lens, completely reversed. The release of this revolutionary collection was highlighted with marquee events in fashion and music arena, prominent models and celebrities adorning Reverse eyewear at LuisaViaRoma X British Vogue Runway Icons fashion show in Italy. Earlier this year, Ray-Ban curated exciting experiences to celebrate the summer solstice: RAY-BAN SUN-DAY across Tel Aviv, London, Paris and New York - these vibrant cities providing the perfect backdrop to chase the sun around the globe.

The ‘Reverse Garden’ will be the centre of attraction at Ray-Ban Desert Oasis Stage; as Ray-Ban unravels the Reverse story through a remarkable installation, larger than life trees inspired from the innovative inverted lens structure of the collection, presenting an appealing experience for festival goers. Ray-Ban Desert Oasis Stage and Ray-Ban Afterparty will bring the freshest and exciting music sounds by leading Indian and International artists. If you are headed to the festival this December, make sure to experience these spectacular experiences at Ray-Ban zones.

Ray-Ban Desert Oasis Stage

Ray-Ban Desert Oasis stage is the place for enthusiasts who thrive on the relentless beats of igniting an energetic atmosphere from the get-go. The Desert Oasis Stage will see a unique transformative installation: ‘Reverse Garden’ featuring the Reverse Collection. This exclusive installation as the name suggests depicts a garden set up but with a REVERSE twist wherein the trees are made of the inverted lens structure as the sunglasses.

Kicking off the festival on Friday afternoon, music lovers will be welcomed by the eclectic sounds of Warehouse Mix collective featuring the dynamic DJs No Mo Soul and Tartaruga. Saturday afternoon will see the Bahrain-based duo Dar Disku- made up of Mazen Al Maskati and Vish Mhatre, bringing forth the sounds of the Middle East, followed by sonic stylings of London-based Canadian-Australian selector Jennifer Loveless. Sunday afternoon's highlight will be the extraordinary showcase, AAGUU Presents: Solar Spirit, featuring Rishi Sippy, TaoFu, AAGUU, and Alex Kassian, covering a wide range of sounds and styles across the electronic music spectrum - from chill-wave, downtempo to progressive house and techno with strands of disco and trance.

Ray-Ban Secret Party with Numbers

Glasgow-based record label and creative collective Numbers has been at the forefront of electronic music in the UK and beyond. This year Numbers celebrates their 20th anniversary of music with an electrifying showcase at the Ray-Ban Secret Party on Friday late night. Dance the night away at an undisclosed location with to the tunes of the prodigious Hudson Mohawke and label co-founder, Spencer. This will undoubtedly be one of the key highlights of the weekend and a party one wouldn’t want to miss!