RuPay Joins Forces With Zomaland For Season 5: Food, Music, And Games Like Never Before

Zomato Live has unveiled the fifth season of RuPay Zomaland, one of India’s most eagerly awaited food and entertainment festivals. The event promises a spectacular blend of food, live entertainment, music, and games. This season, RuPay becomes the first partner to have its name seamlessly integrated into Zomaland’s framework, showcasing an innovative collaboration.

As part of the Integrated Logo Unit (ILU), the festival will feature RuPay-exclusive zones and express lanes, offering attendees unique experiences. This collaboration allows RuPay to connect directly with a youthful, dynamic audience while reinforcing its focus on promoting positive lifestyle choices.

RuPay Zomaland Season 5 kicks off in Delhi on 18 January 2025 and will travel to seven cities across India, including Mumbai, Bengaluru, Pune, Kolkata, Jaipur, and Indore. Attendees can look forward to curated culinary delights, engaging masterclasses, and electrifying entertainment.

Key Highlights of Season 5:

• RuPay-exclusive zones and lanes: Designed for premium and fast-tracked experiences.
• Masterclasses by culinary experts: Attendees will gain insights from global and Indian culinary maestros.
• Top-tier restaurant partnerships: Featuring personalized menus from India’s finest and most iconic eateries.
• Expanded stages: A main stage for live performances and a new workshop stage for interactive experiences.

Ramesh Yadav, Chief Marketing Officer of NPCI, emphasized the collaboration’s impact:"This partnership is about innovation and connecting with digitally savvy, socially active users. RuPay Zomaland delivers immersive experiences that resonate with young audiences and promote good lifestyle choices for cardholders."

Zeenah Vilcassim, CEO of Zomato Live, shared her excitement:"We’re thrilled to celebrate five years of Zomaland. This season is bigger and bolder, featuring exclusive dining, curated food tastings, and electrifying entertainment. It’s a celebration of India’s diverse food culture, and we can’t wait to switch the ‘Feast Mode On’ with everyone."

Ticketing Details:

• Presale: Exclusively for RuPay cardholders on the District app, from 12 PM on 29 November to 12 PM on 4 December 2024.
• General Sales: Opens on 4 December 2024, 12 PM, via the District app.

Download the District app now to secure your tickets for an unforgettable celebration of food, culture, and entertainment!