R City To Hosts The Indian Music Awards 2024 In Partnership With A&M Studio

An Exquisite Night of Music, Heritage, and Star-Studded Performances Hungama Artist Aloud, in collaboration with R City and in Association with A&M Studio, proudly presents The Indian Music Awards 2024 (The IMA 2024) Grand Finale on 29^th November 2024, a premier platform dedicated to honoring the depth and diversity of Indian music. This year’s awards promises to bring together the heart of India’s musical soul. The grand celebration, set to take place at R City, will transform the mall into a vibrant hub of musical excellence. As one of Mumbai's premier lifestyle destinations, R City offers the perfect backdrop for this iconic event. Known for its sprawling spaces, state-of-the-art facilities, and commitment to bringing extraordinary experiences to its patrons, R City is more than just a mall—it’s a place where culture, entertainment, and community come alive.

A Celebration of India’s Rich Musical Heritage:

The IMA 2024 aims to be a heartfelt tribute to the art that weaves India’s cultural fabric. It aims to celebrate the Film, Independent, Regional, and Traditional music talent. From composition to vocals, rising stars to legendary artists, The IMA 2024 is     set to spotlight the musicians who shape and enrich the Indian music scene.

Categories include:

-Film Awards: Best Singer (Male/Female), Best Lyricist, Best Song, Best Composer

-Independent Music: Best Band/Duo, Best Rising Star (Male/Female), genre – specific awards in Rock, Pop, Jazz, and more

-Regional: Recognizing Bengali, Marathi, Punjabi, Tamil, Telugu, and other regional music styles

-Traditional: Categories like Best Classical Vocal/Instrumental, Best Ghazal, Best Bhajan, and Best Sufi and more

A Night of Electrifying Performances

Fans can look forward to being spellbound by the performances planned. They can expect a night where each note is a celebration, because some of the biggest names in Indian music will be present, coming from across the realms of – Film, Independent, Regional, and Traditional – bringing the house down with 8-10 unforgettable performances. The Grand Finale will be a spectacular night of music, where the stars will come together under the lights to celebrate India’s musical legacy including renowned artists like Anup Jalota, Runaa Rizvii Shivamani, Anmol Malik, Indeep Bakshi, and ensembles from Saregama with Maahi Mukherjee, Pragati Nagpal and Arjun Tanwar, and A&M Studio (our Associate Partner) ensemble with Shahzad Ali, Amrita Talukder, Ahana Chatterjee and Simran Bhardwaj.

Sharing her excitement to play the host Sanya Runwal, Retail Director, R-City said, "We are delighted to collaborate on The Indian Music Awards at R City, looking forward to welcome fans, artists, and industry pioneers for a night that celebrates the power  and beauty of Indian music. R City is all set to make this iconic celebration a remarkable memory for everyone!" – R City

Supporting the initiative as an industry partner, Manpreet Singh Kochar - Founder & CEO: A&M Studio said, “We at A&M Studio, are extremely excited with the partnership with Hungama Artist Aloud for The Indian Music Awards 2024 which aligns perfectly with our vision of celebrating, promoting & encouraging musical excellence and empowering emerging & established talent and music creators. Together, we will amplify the voices of talented artists and create opportunities for future generations." 

"Indian music is dynamic and it is incredible to see the industry come together to recognize  these extraordinary talents. I am proud to be part of the Jury for a platform that empowers artists.” – Devraj Sanjal (MD & CEO of Universal Music India and South Asia)

“It's an honor to celebrate the talent and diversity of Indian music. The IMA 2024 is all about      recognizing and honoring artists and music and as an artist myself, it is an honour to be a part of the Jury for such a platform.” – Daler Mehndi (singer)

Influencer-Driven Content and Engagement

The IMA 2024 will enhance the fan experience by collaborating with multiple influencers across India, creating a multi-layered content strategy that engages audiences on social  media and beyond. From exclusive behind-the-scenes content to interactive contests, The IMA 2024 aims to bring fans closer to their favorite stars.

Influencers will create engaging pre-event content with short videos, rehearsal highlights, and “Day in the Life” features that showcase the journey of their favourite artists. During the event, influencer content creation continues with special red-carpet booths, selfie intros by artists, and quick-fire chats with winners. Fans can also look forward to influencer-led dance reels, lip-sync videos, and exclusive interactions with the artists, offering a glimpse into the star-studded excitement.

Promotions Strategy Highlights

The IMA’s comprehensive promotions strategy is designed to keep fans engaged throughout.

-Pre-event: Meet-and-greet sessions, artist interviews, and rehearsal highlights will be shared across social media.

-During-event: Influencer booths, red-carpet selfies, and live performances will be featured on various platforms.

-Post-event: BTS videos, highlights from Awards Night, and winner moments will capture the best of The IMA 2024.

Talking about what promises to be an enthralling festival of rhythms Soumini Sridhara Paul (Senior Vice President of Hungama Digital Media Entertainment Private Limited) said, "At Hungama Artist Aloud, we believe in celebrating the rich diversity of Indian music, we are thrilled to present the 9^th edition of the Awards for the 1^st time in its new avatar, The Indian Music Awards, where these  awards are a tribute to the artists and creative minds who continue to inspire and uplift us through their art."

Key Features of Hungama Artist aloud

1.Artist Support and Empowerment: Offers digital distribution, marketing, and promotional services to over 10,000 independent creators.

2.Global Reach: Goes beyond India to feature and promote independent content  from around the world.

3,Multi-platform Distribution: Distributes works across major streaming  services, including Hungama Music, Apple Music, Spotify, JioSaavn, YouTube, and others.

4.Cross-Platform Collaborations and Brand Partnerships: Collaborates with  brands and  digital platforms to enhance its content offerings.

Major Events and Campaigns

1.Artist Aloud Music Awards (AAMA): Honors independent music in India,acknowledging artists from various genres from artists releasing their content through Artist Aloud.

2.Indian Independent Music Awards (IIMA): Honors independent music in India and abroad for releases within India through Artist Aloud, Labels and other aggregators.

3.The Indian Music Awards 2024 (The IMA 2024): An evolution of AAMA and IIMA dedicated to Independent Music to The IMA 2024 recognizing excellence in the Indian Music Culture across Film, Independent, Regional and Traditional Talent and Music.

4.Khazana Talent Hunt: A nationwide initiative to identify and elevate ghazal  singers.

5.Live Concerts and Virtual Performances: Facilitates and promotes concerts and performances by Music Talent across Mainstream and Independent Artis