Goafest 2024 Day 3 Unveils With Harshdeep Kaur's Mesmerizing Performance

A fresh wave of inspiration swept through the gathering as the curtains rose on Day 3 of Goafest 2024. The day unfolded with a tapestry of learnings, experiences, creativity, and innovation, embodying the vibrant essence of adaptability. In keeping with the fest’s vibrancy, the day began with a supercharged performance by Harshdeep Kaur, an Indian playback singer, presented by Spotify and powered by B4U Music.

After the captivating performance, the stage was set for a Knowledge Seminar presented by Femina, titled "Indian Women Harnessing the Power of Identity." This panel discussion aimed to deconstruct the evolving concepts of identity and narrative among Indian women. Esteemed panellists included Shilpa Rao, a renowned Indian Playback Singer, Alankrita Shrivastava, a Filmmaker, Tamannaah Bhatia, an Actor, and Prajakta Koli, also known as MostlySane, a leading Content Creator, Actor, and Climate Activist. Ambika Muttoo, Editor-In-Chief of Femina, guided the conversation.

During this intensive session, the panellists explored the complexities of identity, portrayal, and narrative, particularly for Indian women. Prajakta Koli highlighted the unparalleled opportunities in today's digital landscape, stating, "There has never been a better time to be a pioneer in the digital space. We are the biggest digital economy." She emphasized the importance of consistency on digital platforms and its magical impact on success. Reflecting on the discussion, Ambika Muttoo remarked, “Cliches come from the truth,” reinforcing the timeless relevance of well-worn phrases in capturing genuine insights.

Tamannaah Bhatia shared her unique approach to her career, explaining, "I didn’t confine myself to any identity. I didn’t put my thoughts and opinions in the way of myself. I want to be a medium and I find a lot of strength in that surrender." She advised that generosity and contribution are key to establishing a strong personal brand, stating, "If you want to be a brand, you must learn to give first."

Through insightful discussions and personal anecdotes, the panellists illuminated the challenges and triumphs women face in navigating societal expectations and embracing their authentic selves. The session inspired audiences to reevaluate perceptions and celebrate the diverse narratives that shape the identity of Indian women today.

Another insightful Knowledge Seminar presented by Britannia, titled "Secrets of Longevity: Adapting Our Lifestyles to Increase Our ‘Healthspan’," featured Dr. Marcus Ranney, Founder and CEO of Human Edge, alongside moderator Anupriya Acharya, CEO of Publicis Groupe, South Asia. Dr. Ranney discussed the paradox of modern healthcare, noting, "We’re living 19 years longer than what we were in the 1950s, but we’re living sicker." He explained the evolution of medical practice into medicine 3.0, which focuses on preventive, proactive, personalized, and participatory care. He also spoke about biohacking and practical wellness tips, such as mitigating blue light exposure and aiming for 8,000 steps daily for optimal health.

Following that, attendees enjoyed a keynote address by WhatsApp titled "Do More With Conversations," delivered by Gaurav Jeet Singh, Head of Agency Business, India, at Meta. Singh highlighted the massive scale of business messaging, with "one billion people messaging with businesses every week," and discussed efforts to enhance the interactivity and value of these exchanges.

Day 3 also featured the WARC masterclass on "The Anatomy of Effectiveness," presented by Sujeet Kulkarni, who detailed the five building blocks of marketing effectiveness: investing for growth, balancing spending, planning for reach, creativity, and planning for recognition.

Varun Goswami presented a masterclass on "Meta Creative Shop x WhatsApp: Getting Creative with Conversations," emphasizing the impact of quality and creative content on brand growth. He discussed tools such as the AI companion, personalized content, advertisements, reels, feeds, and stories to enhance user experience on WhatsApp.

Jo Jackson, CEO of D&AD, delivered a masterclass on "Unpacking Brand Iconicity," focusing on creating iconic brands and the rigorous standards of the D&AD awards. She introduced ‘ownable iconicity,’ where brands are recognized solely through visual elements, and emphasized the importance of a brand’s essence in establishing its iconic status.

Day 3 of Goafest 2024 was a celebration of creativity, innovation, and learning, offering a platform for dialogue and reflection on the evolving landscapes of identity, health, marketing, and branding. Attendees left with a wealth of insights and inspiration, ready to embrace new ideas and perspectives.