Asianet News has expanded the role of Tapan Sharma, currently COO of its digital news division, to also head its music and entertainment vertical—encompassing IndigoMusic.com and FM stations in Bengaluru and Goa.
The move reflects Asianet’s strategy to build a digital-first content ecosystem centered around music, pop culture, and lifestyle. IndigoMusic.com will now become the unified brand identity across radio and digital platforms, reinforcing its position as a youth-centric, globally curated music destination.
Sharma, who played a key role in scaling Asianet News Digital through multilingual strategies, is now tasked with transforming Indigo into a full-fledged lifestyle entertainment brand. “We’re evolving IndigoMusic.com into a space where global music, culture, and creativity converge,” he said, highlighting plans for expansion into retail, events, and creator-driven content.
The brand’s next phase will focus on diversified formats—live shows, original podcasts, and interactive digital experiences—to deepen cultural relevance and reach among urban audiences.
“With Indigo, we aim to be where the pulse of young India beats,” Sharma added, as the network positions itself at the intersection of music, memes, and movements.
The music video, described as funky, vibrant, and full of flair, showcases a playful side of Dhawan fans haven’t seen....
May 07, 2025
From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
May 07, 2025
The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
May 06, 2025
At Cannes, Shannon will appear with the cast of the upcoming film Tavni, to which she has also contributed musically.
May 06, 2025