Mentos Amplifies Fan Experience At Calvin Harris’ Mumbai Debut Concert

Mentos, from Perfetti Van Melle, brought its signature “freshness” to the India debut of global DJ Calvin Harris in Mumbai, transforming the high-energy concert into an immersive, fan-first brand experience.

Held at Infinity Bay, Sewri on April 18, the event saw thousands of fans in attendance, with Mentos positioning them at the centre of the action. The standout activation of the night, Mentos Popstar Cam, turned the spotlight on the crowd, capturing spontaneous moments of joy and projecting them onto big screens. Fans featured during the set were celebrated as the “real popstars,” adding a participatory layer to the live music experience.

Adding to the engagement, the brand also reintroduced its Mentos Ice Tunnel,a multi-sensory installation designed as a “cool zone” for attendees. The immersive walkthrough offered a refreshing escape from the heat while doubling up as one of the most photographed spots at the venue.

Harris, known for global hits and large-scale performances, delivered an electrifying set, marking a landmark moment for India’s live music scene. Mentos’ presence complemented the high-octane energy of the night, aligning its brand ethos with music, spontaneity and youth culture.

Commenting on the activation, Gunjan Khetan, Director – Marketing, Perfetti Van Melle India, said, “Gen Z and young millennials don’t just attend concerts; they turn them into content, community and culture. With Mentos, we’re showing up where culture is, creating fan-first experiences that go beyond the product. Calvin Harris’ India debut in Mumbai was the perfect stage to bring our ‘Mentos Zindagi’ vibe to life.”