9X Media Launches Original Track To Commemorate World Music Day
June 21, 2018
Shaan commented on the collaboration “The track is peppy and fresh and will definitely get the audience grooving to it once it hits the screens. 'Bajne do night & day' was specially conceptualized around celebrating music!! It has great energy and happy vibe. And so many singers, from different genres, coming together was in itself something special."9X Media is known to celebrate World Music Day with concepts specially curated for music lovers across India. From installing the largest Wall of Music, created for downloading favorite Bollywood songs to putting together Music Dil Mein Baaje a unique track that simultaneously played across 150-nightclubs on the Indian the eve of the World Music Day; 9X Media has always made World Music Day an event to remember.
Rajitta Hemwaani, Sr. Vice President, Creative Content & New Business 9X Media Pvt Ltd, spoke about the concept “World Music day is the celebration of music and love for music across the globe. With nine singers, each an ace in his / her field and a killer video, the track is all set to hit the airwaves. This is one of our endeavors to celebrate original non-film music.”Bajne Do Night & Day will be aired on 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and on 9XO. The song will be widely available for download across Saavn, Gaana.com, iTunes, HungamaPlay, Spotify, Deezer, Amazon Music, Google Play Music, Yupp TV, Idea Music, Jio Music, Wynk, Apalya TV, FunOnGo and Spice Digital. Non-film music approach 9XM Media has taken a bold step by expecting nine of the leading singers to not only get together for a single track but also do something out of the box with a singular theme of ‘World Music Day’. In an industry where singers are expected to follow composers’ orders and only create to sell, this initiative seems out of the box for a lot of reasons. A lack of collaboration and originality in music ails the popular Bollywood music today and this will hopefully get the point across that original songwriting, like original songs are better than recycled music aka remixes that the industry has become infamous for.
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