Bacardi India Names Mahesh Kanchan As Marketing Director For Expanding Territories

Bacardi India Private Limited, renowned as the world's largest privately held spirits company, has unveiled a new chapter in its leadership saga with the appointment of Mahesh Kanchan as the company's Marketing Director for Bacardi India & Neighboring Countries. His illustrious journey spanning over two decades, marked by pioneering strategies and transformative leadership, positions him as the driving force behind Bacardi's marketing endeavors in the vibrant Indian and neighboring markets.

Bringing a treasure trove of experience garnered from steering international brands across South Asia, Mahesh Kanchan steps into his new role with a formidable track record. His tenure as the CEO of Del Monte Foods India witnessed a strategic overhaul, propelling brand profitability and long-term growth to new heights. Kanchan's prowess was further underscored during his stint at Carlsberg India, where he orchestrated groundbreaking marketing campaigns, setting benchmarks in the alcobev sector.

Kanchan's journey is punctuated by impactful contributions to esteemed organizations. His strategic acumen at Hershey India and Unilever India sculpted innovative blueprints for growth, laying the foundation for enduring brand legacies across diverse markets. Now, entrusted with the mantle of Bacardi's marketing helm, Kanchan is poised to orchestrate a symphony of consumer-centric strategies, ushering in a new era of brand resonance and growth.

Vinay Golikeri, Managing Director of Bacardi India & Neighboring Countries, lauds Kanchan's appointment, citing his strategic prowess as a catalyst for Bacardi's trajectory in the burgeoning Indian alcobev landscape. With India's alcobev market evolving into a global juggernaut, Kanchan's leadership is primed to navigate Bacardi towards unparalleled heights, resonating profoundly with audiences nationwide.

In response to his new role, Kanchan expresses eagerness to infuse Bacardi's portfolio with fresh vitality, fostering authentic connections with consumers and driving sustained growth. Armed with an MBA from the esteemed Jamnalal Bajaj Institute of Management Studies and enriched by a Leadership Development Program from the illustrious London Business School, Kanchan embodies a potent blend of academic rigor and practical wisdom.

As Bacardi embarks on this transformative journey under Kanchan's stewardship, the stage is set for a paradigm shift in the brand narrative. With innovation and consumer-centricity at its core, Bacardi is poised to carve indelible impressions in the hearts and minds of consumers across India and its neighboring territories, guided by the visionary leadership of Mahesh Kanchan.