BrandMusiq Redefines BLR Hubba’s Experience With A Distinct Sonic Identity

BrandMusiq, a leading innovator in the field of sonic branding, is proud to announce the completion of the sonic identity for the 2024 edition of BLR Hubba, Bengaluru’s very own festival to be held from November 30^th -December 15th. BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing together people from all walks of life for two weeks of joyous celebration.

BrandMusiq worked closely with BLR Hubba’s leadership team to understand the essence of the brand and create a distinctive auditory signature that mirrors the vibrant and entrepreneurial spirit of Bengaluru.

Rajeev Raja, Founder and Soundsmith of BrandMusiq, shared, “The sonic identity we created for BLR Hubba 2024 edition represents the essence of their brand – energetic, collaborative, and always evolving. Through our partnership, we’ve crafted a dynamic and engaging sonic palette that pays tribute to Bengaluru’s unique cultural traditions mixed with its contemporary nature. The MOGO®?(musical logo)created by us is a shout out to all the excitement that awaits the people of Bengaluru.”

Ravichandar V, Chief Facilitator of BLR Hubba added,"Working with BrandMusiq on our sonic identity has been an incredibly rewarding experience. They truly understood our vision of celebrating Bengaluru’s cultural diversity and brought it to life through sound. We're thrilled with the results and look forward to our new sonic identity significantly enhancing our brand's presence."

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