Percept ICE Crafts Bespoke Experience Zones For COTY Inc. And Max Factor At Nykaaland 2024

Percept ICE, the Experiential Marketing, Event Management, and Brand Activations arm of Percept Limited, crafted standout experiences with the COTY Inc. Multi House Animation booth and the Max Factor stall at Nykaaland, India’s premier Beauty and Lifestyle festival, held from October 25-27, 2024. The second edition of Nykaaland drew an impressive crowd of 15,000 at Mumbai’s iconic Mahalaxmi Race Course.

Nykaaland, India’s first ever Beauty and Lifestyle festival, is a vibrant celebration of beauty, creativity and lifestyle, featuring state-of-the-art production, interactive zones, culinary prowess, and entertainment. Highlights of this year’s festival included an exclusive Masterclass with Sofia Tilbury, Global Artistry Director at Charlotte Tilbury Beauty, who created stunning looks on Shanaya Kapoor, and expert sessions with icons Patrick Ta and Romero Jennings of M.A.C. The event also showcased Foot Locker’s India debut, PUMA’s latest trends, celebrity appearances, product trials, and insights from top beauty artists, dermatologists, entrepreneurs, and tastemakers, setting a new standard in immersive beauty experiences.

Percept ICE took on the end-to-end conceptualization, planning, and production of the COTY Inc. Multi House Animation booth and a bespoke design for Max Factor at Nykaaland 2024. COTY Inc., the global beauty giant, showcased its iconic brands, including Hugo Boss, Burberry, Marc Jacobs, and Chloe, through visually captivating displays that seamlessly brought each brand to life. Executed within a tight timeline, both experience zones reflected global standards, meticulous detail, creative vision, and precision, culminating in a bold, immersive presence that exceeded expectations.

Over the course of the three-day festival, the COTY Inc. and Max Factor booths drew a host of celebrity visitors, including actors Katrina Kaif, Janhvi Kapoor, Kriti Sanon, singer Anuv Jain, and DJ Sean, adding star power and excitement to an already impressive showcase.

Reflecting on the success,Vidya Alva, COO, Percept ICE, “Designing bespoke zones for two distinct companies at Nykaaland presented a unique and exciting challenge. Our goal was to ensure global guidelines being followed for each brand and the same being produced on ground, high-impact engagement, keeping festival-goers intrigued driving footfalls, meaningful brand interactions and organic buzz. The positive feedback from clients, visitors, and digital platforms has been incredibly rewarding, and we look forward to crafting more such standout experiences in the year ahead.”