“We want to enable Independent artists to engage with fans through personal expression and future sounds that’ll impact Popular Culture in India beyond Bollywood and Cricket. Our approach will be Blockbuster and our play beyond Song and Video” - Gaurav Wadhwa, Co-founder, Big Bang Music [caption id="attachment_9818" align="aligncenter" width="390"] Gaurav Wadhwa[/caption]Adding on Vijay Subramaniam CEO and Co-Founder KWAN said, “We aim to give non-film music and artists a strong platform using the powerful infrastructure of Sony Music, KWAN’s integrated 360 degree agency network and Gaurav’s rich experience in the music content and marketing business. Big Bang will aim to shift the needle in the music business to create pop culture icons. We are supremely excited to embark on this journey with such passionate partners.”
“Together, we are going to accelerate artist development and pop music growth in the country. Big Bang will create new superstars and grow the pop music economy. In Gaurav and Kwan we have found the perfect complementary skill sets and together we aim to shape the future of the pop business.” - Shridhar Subramaniam, President India and Middle East, Sony Music.
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