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Ranveer Singh Join Forces With boAt As Investor And Face Of 'Lost In Nirvana' Campaign

By Loudest Team
February 01, 2024
Ranveer Singh Join Forces With boAt As Investor And Face Of 'Lost In Nirvana' Campaign

In a groundbreaking move, Ranveer Singh has made a substantial investment in boAt, securing a pivotal stake in the brand's future endeavors. The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal point of their upcoming campaign, 'Lost in Nirvana.'

Citing Singh's entrepreneurial flair and profound understanding of audio preferences among Gen Z and millennials, the collaboration positions him as a strategic asset for boAt. His investment serves as a testament to his belief in the brand's vision, injecting fresh momentum into its growth trajectory within India and globally.

Aman Gupta, co-founder and CMO of boAt, remarked, "Ranveer's infectious energy and passion for music align seamlessly with boAt's core values. His investment and active involvement affirm our commitment to revolutionizing the audio experience in India. Together, we aspire to transcend boundaries, redefine sound, and foster a community driven by passion and innovation."

Expressing his enthusiasm about the partnership, Ranveer Singh stated, "boAt's dedication to delivering best-in-class sound and connecting with the youth resonates deeply with me. Investing in their journey goes beyond financial considerations; it's about co-creating a revolution. Brace yourselves for boAt to elevate the sound of India like never before!"

This collaboration signifies a new epoch for both parties, solidifying boAt as a brand at the forefront of technology, championing youth culture and audacious aspirations. Additionally, it paves the way for Ranveer's involvement in boAt's upcoming campaign for the 'Nirvana series.'

The comprehensive 360-degree campaign, crafted in collaboration with creative agency Talented, encapsulates the euphoria of immersing oneself in the captivating soundscape delivered by boAt's Nirvana range. Ranveer Singh takes on a novel persona as he guides viewers through a sonic odyssey in the 'Lost in Nirvana' campaign. The campaign unfolds through compelling ad films, inviting audiences to explore the Nirvana range's features, including an impressive 120 hours of battery life, boAt's signature sound, and cutting-edge active noise cancelling technology.

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