Airtel Teams Up With Apple: Free Music Subscriptions For Postpaid Customers

Airtel is reportedly offering select postpaid users free Apple Music subscriptions as part of a new initiative following the shutdown of its Wynk Music service. According to Moneycontrol, the telecom company is notifying Wynk Premium subscribers via SMS with details of the exclusive offer. The message reads:"Dear Wynk user, thank you for humming along and dancing away to your Wynk playlist. As we bid farewell, here’s a gift for you – 6 months Apple Music free with your Airtel Postpaid plan. Stream over 100 million songs ad-free. Claim your offer: i.airtel.in/thanks."

A tech team from a publication verified the presence of a banner in the Airtel Thanks app promoting the offer, though exact details were not provided. Users on X (formerly Twitter) have also shared their observations about the shift. One user wrote:

"For those Wynk Music users wondering where their playlists are, @airtelindia is bringing Apple Music for its subscribers. Have patience; it’s being updated in the Thanks app."

Airtel introduced Wynk Music in 2014 but announced its closure earlier this year, ensuring all Wynk employees would be absorbed into the parent organization.

Confirming the partnership, Airtel stated: "In a significant move, Airtel has partnered with Apple to offer its users access to Apple Music. Wynk Premium subscribers will receive exclusive offers for Apple Music as part of this collaboration."

This strategic collaboration underscores Airtel's efforts to enhance its postpaid plans by providing customers with access to Apple Music's extensive library of over 100 million ad-free tracks.