Treasure Records, a new aspiring and outgrowing music label platform has launched a new music video with Yasser Desai, one of the most remarkable singers. The song “Sun Sathiya'' features two young and dynamic artists Ansh Bagri and Priya Banerjee, the song showcases romantic chemistry between them. The song has been composed by Ankit Shah and produced under the banner of Treasure Records.
Yasser Desai as an artist is always on a quest to provide the best music to his audience which has led him to Treasure Records, as they lay out a path to success for ambitious singers, music composers, and music producers as well. He has trusted the significant reputation of Treasure Records, and now, the synergized combination of these two has amazed the listeners.
"I am incredibly excited and proud to present 'Sun Saathiya' to all my fans and music enthusiasts around the world," said Yasser Desai. "This song holds a special place in my heart as it allowed me to delve into my emotions and artistic expression. Collaborating with Treasure Records has been an absolute delight, and together we have poured our hearts and souls into creating this musical masterpiece. I can't wait for everyone to experience the magic of 'Sun Saathiya'."
The song's music video, directed by the visionary Rishi Anand, brings to life the romantic chemistry between the talented leads Priya Banerjee and Ansh Bagri. The video is a visual treat that complements the song's emotional depth and artistic expression. The lyrics, penned by the accomplished writer Azeem Shirazi beautifully complement the music composed by Ankit Shah.
Priya Banerjee shared her thoughts on the project: ‘’The song's energy, its heartfelt lyrics, and the mesmerizing composition by Ankit Shah truly make it a unique piece of art. The music video directed by Rishi Anand beautifully captures the emotions we aimed to convey. It was a pleasure working with the entire team, and I hope the audience feels the same joy and connection that we experienced while bringing this song to life.’’
Siddhant Kumar Sachdev, who led the visual aspect of the project, shared his insights, stating, "Bringing 'Sun Saathiya' to life has been a rewarding experience. My goal was to ensure the visual experience remains on par with the remarkable standards set by Treasure Records in the past. This project embodies our collective dedication to artistic excellence."
Treasure Records believes in moving forward but together approach, they desire to provide a platform to the artists and creators where they produce music and entertaining videos with extended ideas, content, and perspective. Therefore, the music ride with Sun Saathiya has been envisioned to lay out a feeling about young love with the melodious lyrics along with Treasure Records.
Ansh Bagri, who also starred in the music video, expressed his excitement and appreciation for the project, stating, “Sun Saathiya' is not just a song; it's an emotional journey that resonates with dreams, passion, and the beauty of love. Collaborating with Yasser Desai, Priya Banerjee, and the entire team has been an honor. The experience of being a part of such a heartfelt creation is truly special, and I believe listeners will feel the same depth of emotions that we poured into making this song.
Deepti Gupta, the CEO of Treasure Records, commented, "At Treasure Records, our mission is to provide a platform where extraordinary talents like Yasser Desai can shine and create music that touches hearts. 'Sun Saathiya' is a reflection of our commitment to quality and meaningful collaborations. Working closely with Yasser Desai, Rishi Anand, Priya Banerjee, Ansh Bagri, and the entire team has been a joyous and fulfilling journey. We believe this song will resonate deeply with our audience and continue to set new standards for musical excellence."
As one of the youngest new-generation Indian music label companies, Treasure Records has paved the way with its public-loved hit likes ‘’Jaaniya’’by Ankit Tiwari and ‘’Theher jaa’’ by Palal Muchhal, the music video was a great success achieving 2 million views on their YouTube Channel despite being the very first release of Treasure Records. Treasure Records are enriching steadily yet thriving for more and achieving more.
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