Warner Music India Partners With SVF Entertainment To Expand Bengali Music Market

Warner Music India has announced a strategic partnership with SVF Entertainment, marking its entry into the Bengali music market and further strengthening its regional music strategy across India.

The alliance brings together Warner Music India's global network and distribution capabilities with SVF Entertainment's extensive presence in Eastern India's entertainment ecosystem. The collaboration aims to accelerate the growth of Bengali music while creating new opportunities for artists, soundtracks, and repertoire to reach audiences across India and international markets.

SVF Entertainment has been a major force in shaping Bengali popular culture for more than three decades through its work across film, television, music, and digital content. The company has produced over 180 Bengali films, distributed more than 1,400 films across multiple languages, and built one of the region's most influential music catalogues. Through SVF Music, the company has also championed original independent music, live concerts, and cross-border musical collaborations.

Commenting on the partnership, Jay Mehta, Managing Director, Recorded Music and Publishing, India and SAARC, said, “Some of India's most enduring cultural movements have emerged from Bengal, and its music continues to inspire generations across borders. SVF has been instrumental in building that legacy, making it the ideal partner as we cement our commitment to regional music in India. Through this partnership, we’re strengthening our presence in Eastern India and creating a pathway for Bengali artists, soundtracks, and stories to reach listeners worldwide. This is a landmark moment for Bengali music and a major step in our mission to take India's regional music to the global stage.”

Mahendra Soni, Co-founder and Director, SVF Entertainment, added, “For three decades, SVF has been committed to building platforms for Bengali artists, music, and storytelling. As audiences increasingly discover regional music beyond linguistic and geographic boundaries, this partnership with Warner Music India gives us an opportunity to take Bengali music to a much wider audience. Together, we can create new opportunities for our artists and repertoire while continuing to support the creative community behind them.”

The partnership represents another significant step in Warner Music India's efforts to scale regional music ecosystems across the country. The company has already established a presence in several regional markets, including South Indian, Punjabi, Haryanvi, and Bhojpuri music, through a series of strategic investments and partnerships.

With its expansion into West Bengal, Warner Music India is further strengthening its pan-India footprint while reinforcing its commitment to amplifying regional music and connecting local talent with global audiences.