Setback For Spotify's Live Audio Plans As It Shuts Down Spotify Live

Spotify has announced that it will be shutting down its Clubhouse-style live audio app, Spotify Live. The move comes just a few months after the app's launch and is seen as a setback for the company's efforts to expand into the live audio space.

Spotify Live was launched in March 2022, and it was designed to allow musicians, podcasters, and other creators to engage with their audiences in real-time. The app featured live audio rooms where creators could host live shows, Q&A sessions, and other interactive experiences.

However, the app failed to gain traction with users, and it was plagued by technical issues and glitches. Many users reported experiencing lag and other performance issues, which made it difficult to engage with creators in real-time.

In a statement, Spotify acknowledged the challenges faced by the app and confirmed that it would be shutting down. "While we are proud of the innovation and creativity that went into the development of Spotify Live, we have decided to focus our efforts on other areas of our business," the company said.

The move is a blow for Spotify, which has been aggressively expanding into the live audio space. The company has invested heavily in podcasts in recent years, and it recently acquired Betty Labs, the company behind the live audio app Locker Room, which it later rebranded as Greenroom.

Despite the setback, Spotify remains committed to its live audio strategy. The company has said that it will continue to invest in its existing podcast and live audio offerings, and it is expected to announce new products and services in the coming months.

The failure of Spotify Live also highlights the challenges faced by companies attempting to enter the live audio space. While the popularity of live audio apps like Clubhouse has exploded in recent years, the market remains highly competitive, and many apps have struggled to gain traction with users.

In conclusion, Spotify's decision to shut down its live audio app, Spotify Live, is a setback for the company's efforts to expand into the live audio space. However, the company remains committed to its live audio strategy and is expected to announce new products and services in the coming months. The failure of Spotify Live also highlights the challenges faced by companies attempting to enter the highly competitive live audio market.