McDonald's Launches 'i'm lovin' It Live' In India: A Night of Music and Fun on MTV!

McDonald’s India – North and East is all set for the grand premiere of its flagship musical extravaganza, McDonald’s i'm lovin’ it Live at 7PM, April 14 on MTV, India’s leading youth entertainment channel. The season’s stellar artist collaborations include Guru Randhawa with Nikhita Gandhi, Prateek Kuhad with Lisa Mishra, Armaan Malik with OAFF and Arjun Kanungo with Gravity, along with Srushti Tawade in a series of 5 episodes. The first episode will feature popular singer-songwriter Prateek Kuhad and Lisa Mishra.

Fans can catch the episodes every Friday on MTV, Voot, Jio Cinema, social media handles of McDonald’s India- North and East and MTV. Fans can stream the unique compositions exclusively on Spotify. Along with melodious music, each episode will feature never seen side of these artists, indulging in fun games and sharing their heartfelt memories behind the composition.

This musical fiesta will kickstart with a soothing track by Prateek Kuhad composed in collaboration with Lisa Mishra, ready to spellbind music lovers with their composition Mere Sang, inspired by a personal take on unrequited love.

Talking about McDonald’s i'm lovin’ it Live and the first episode, Anant Agarwal, Vice Chairman, McDonald’s India – North and East, said, “We are excited to have this opportunity to bring great music to McDonald’s fans through i'm lovin’ it Live. We genuinely feel that the music created by extraordinary and talented artists will resonate with the young, move them and inspire them. There are some great vocal performances to look forward to. Prateek has brought his signature romantic melody style in Mere Sang. We can’t wait to bring the first episode to McDonald’s fans.”

i'm lovin’ it Live, McDonald’s flagship music IP, is brought in India by McDonald’s India – North and East with an aim to create feel-good moments for McDonald’s fans, connecting with them through their passion for music. McDonald’s India – North and East unveiled i'm lovin’ it Live on December 14, 2022 at a glittering event in New Delhi. The event was followed by a high-octane concert and featured electrifying performances by the sensational Harrdy Sandhu, Aastha Gill, and Shalmali Kholgade.