Havells mYOUsic Debuts In Dumka, Empowering 300+ Grassroots Artists

Havells India has successfully concluded the Dumka chapter of Havells mYOUsic, marking the platform's debut in Jharkhand and bringing together over 300 artists and music enthusiasts at the Convention Centre, Dumka, on July 12.

Designed as more than just an audition platform, Havells mYOUsic aims to identify and support grassroots musicians by providing them with opportunities, mentorship and industry exposure. The Dumka edition offered singers, lyricists, composers, music producers and independent artists a collaborative space to perform original music, interact with mentors and connect with fellow creatives.

The event also celebrated Jharkhand's vibrant music culture through performances by local artists Mr. Tribe, Blaze, Alvin Rozario, Francis Xalxo, Raju Soren, Tom Murmu and Leonard Hansda, showcasing the region's growing independent music scene.

Adding to the experience were knowledge-sharing sessions led by lyricist Geet Sagar, musician and educator Vasav Vashisht, music producer Jatin Bisht, and Rohith Sobti, Curator and Co-Founder of The Shakti Collective. The sessions explored songwriting, music production, artistic identity and building sustainable careers in the independent music ecosystem. The day concluded with an open mic featuring performances by emerging artists.

Following successful editions in Delhi and Indore, the Dumka chapter further strengthened Havells mYOUsic's nationwide movement. To date, the initiative has received over 3,000 registrations and auditioned more than 850 artists across three cities.

Selected participants will now advance to the next phase of the programme, which includes structured mentorship, bootcamps and opportunities to create original music and audio-visual content with industry support.

Commenting on the initiative, Mukesh Kumar Jain, Vice President, Havells India, said, "Havells has always believed in empowering people and creating meaningful opportunities. Through Havells mYOUsic, we are extending that commitment to India's independent music community by creating a platform where talent can be discovered, nurtured and encouraged to grow. The response in Dumka has been truly heartening and reinforces our belief that exceptional talent exists in every corner of the country."

Makarand N, Head – Branded Content, WPP India, added, "The Dumka edition once again reinforced why platforms like Havells mYOUsic are so important. There are incredibly talented grassroots artists across smaller cities and communities, and when they are given the right platform and encouragement, they respond with remarkable originality and passion."

Rohith Sobti, Curator and Co-Founder of The Shakti Collective, said the initiative is about creating confidence and community as much as discovering talent. "Dumka reminded us once again that extraordinary talent exists everywhere. Sometimes, all it needs is someone to create the right space for it."

With each new city, Havells mYOUsic continues to expand its mission of making music opportunities more accessible by combining artist discovery with mentorship, learning and long-term creative development.