Aditi Shorewal Joins Spotify As Head Of PR & Communications

Spotify has appointed Aditi Shorewal as its new Head of PR & Communications, marking a significant leadership addition to the audio streaming platform’s communications team in India.

Shorewal announced the move through a LinkedIn post, where she shared that she is “excited” to begin a new chapter with Spotify. In her announcement, she expressed gratitude for her professional journey so far and highlighted her enthusiasm for collaborating with creators, artists, partners, and teams to shape impactful stories and cultural conversations.

“Excited to share that I’m joining Spotify as Head of PR & Communications,” Shorewal wrote, adding that she looks forward to working with stakeholders across the ecosystem to tell stories that “spark conversations, shape culture, and connect people in India and beyond.”

The appointment comes as Spotify continues to strengthen its presence in India’s rapidly growing audio streaming market, where competition among music and podcast platforms remains intense. Effective communications and brand storytelling have become increasingly important as streaming services deepen engagement with artists, creators, advertisers, and listeners.

According to industry reports, Shorewal joins Spotify from Tinder, where she held a communications leadership role. Over the years, she has built experience across strategic communications, brand reputation management, and integrated communications, making her a notable addition to Spotify’s leadership team.

Her arrival is expected to support Spotify’s ongoing efforts in artist partnerships, creator engagement, podcast growth, and brand-building initiatives across the Indian market.

The move has garnered attention across the communications and media industry, with several professionals congratulating Shorewal on her new role following the announcement.